2025 2024 2023 2022 2021 2020

2025 USPTO Trademark Year in Review

Trademark filing statistics and trends for 2025

620,451

Total Filings in 2025

565,248

Total Filings in 2024

+9.8%

Change from 2024

Insight

The 9.8% increase in trademark filings in 2025 likely reflects a post-pandemic economic recovery and renewed business optimism, with companies investing in brand protection as they expand or pivot in an evolving market landscape.

"Trademark filings were up 9.8% in 2025 vs 2024"

Monthly Filing Trend

Number of trademark applications filed each month in 2025. Shows seasonal patterns and peak filing periods.

Status Breakdown

Current status of all trademarks filed in 2025.

14.6% Registration Success Rate

With a registration success rate of just 14.6%, businesses must ensure rigorous preparation and thorough research before filing, as the competitive landscape and increased scrutiny from the USPTO demand more precise and defensible applications.

Busiest Filing Days

Distribution of filings by day of the week in 2025.

"14.6% of 2025 trademark applications achieved registration"

Attorneys with Most Filings

Law firms and attorneys who filed the most trademarks in 2025.

2,954

2,649

2,593

2,495

2,357

2,338

7 LOWELL LEE CARSON JR

2,069

8 PAUL DAVIS

2,031

9 Timothy Michael Nitsch

1,659

10 Tianyu Ju

1,641

Owners with Most Filings

Companies and individuals who filed the most trademark applications in 2025.

1 Games Global USA Inc.

314

2 LIGHT & WONDER, INC.

312

3 L'Oreal USA S/D, Inc.

202

4 E. & J. Gallo Winery

199

5 Allseason IpCo, LLC

188

6 Walmart Apollo, LLC

185

7 L'OREAL

175

8 Aristocrat Technologies, Inc.

166

9 Glaxo Group Limited

162

10 IGT

157

Top 10 Classes

Most popular Nice Classification categories for trademark filings in 2025.

9 Computers & Electronics

79,405

41 Education & Entertainment

76,608

35 Advertising & Business

68,868

25 Clothing

64,289

42 Computer & Scientific

57,794

5 Pharmaceuticals

32,951

3 Cosmetics & Cleaning

32,810

28 Toys & Sporting Goods

30,342

21 Housewares

29,156

16 Paper Goods

25,549

The dominance of Classes 9, 41, and 35 suggests a continued emphasis on digital transformation and the growing importance of intellectual property in tech, entertainment, and business sectors, driven by ongoing advancements in AI and digital content dissemination.

Year-over-Year Comparison

Compare trademark filing volumes and trends across multiple years.

Total Filings by Year

Metric	2025	2024	2023
Total Filings	620,451	565,189	269,652
Registered	90,541	232,677	115,893
Pending	500,933	201,043	80,676
Success Rate	14.6%	41.7%	43.6%
Avg Processing Days	241	332	567

Top 5 Classes Over Time

How the most popular trademark categories have grown over the years.

Fastest Growing Classes

Categories with the highest percentage increase in filings compared to 2024.

Education & Entertainment

61,995 → 76,608

+23.6%

Computer & Scientific

46,884 → 57,794

+23.3%

Pharmaceuticals

27,285 → 32,951

+20.8%

Medical Services

17,642 → 20,719

+17.4%

Cosmetics & Cleaning

28,138 → 32,810

+16.6%

The significant growth in Class 41 and Class 42 filings can be attributed to the rapid advancement and integration of tech-driven educational tools and scientific innovations, as well as a burgeoning demand for digital and personalized learning experiences.

Declining Classes

Categories with fewer filings compared to 2024.

Yarns & Threads

537 → 423

-21.2%

Floor Coverings

3,232 → 2,756

-14.7%

Fabrics

9,737 → 8,595

-11.7%

Building Materials

4,205 → 3,773

-10.3%

Metal Goods

8,090 → 7,346

-9.2%

Popular Trademark Words

Most frequently used words in trademark names filed in 2025. Larger words appear more often.

life health club services home solutions one all black love wellness pro house care coffee beauty good real new american design better com energy time capital world first management mark blue not live est every power business bar art day more center intelligence music family made big foundation digital just golf studio global collective media green academy water living line

Processing Time

How long it took for 2025 trademark applications to get registered.

241

Avg Days

Fastest

377

Slowest

Based on 90,541 registered trademarks

An average processing time of 241 days indicates that businesses need to plan their trademark strategies well in advance, as delays could impact product launches and market entry, emphasizing the need for strategic foresight in IP management.

Highest Approval Rates

Nice Classes with the highest percentage of applications successfully registered in 2025.

Class 26

27.3%

Class 20

21.3%

Class 23

21%

Class 21

20.8%

Class 8

20.7%

"Average time to trademark registration in 2025: 241 days"

Looking Ahead

Looking forward, businesses should anticipate continued growth in tech and digital-related trademark filings, and should be prepared for potentially longer processing times and more competitive application environments, necessitating strategic planning and robust IP portfolios.

Want to explore class trends over multiple years?

View Class Trends

Data sourced from USPTO public records. Statistics computed on January 15, 2026.

Share on Twitter Share on LinkedIn