2024 USPTO Trademark Year in Review

Trademark filing statistics and trends for 2024

565,189
Total Filings in 2024
269,652
Total Filings in 2023
+109.6%
Change from 2023

Insight

The dramatic 109.6% increase in trademark filings from 2023 to 2024 can be attributed to post-pandemic economic recovery and increased entrepreneurial activities, as businesses seek to reestablish themselves and protect their innovations in a competitive market.

"Trademark filings were up 109.6% in 2024 vs 2023"

Status Breakdown

Current status of all trademarks filed in 2024.

41.7% Registration Success Rate
With a registration success rate of 41.7%, the trademark application process appears increasingly competitive, urging applicants to ensure thoroughness and precision in submissions to navigate potential rejections effectively.

Busiest Filing Days

Distribution of filings by day of the week in 2024.

"41.7% of 2024 trademark applications achieved registration"

Year-over-Year Comparison

Compare trademark filing volumes and trends across multiple years.

Total Filings by Year

Metric 2024 2023 2022
Total Filings 565,189 269,652 390,319
Registered 232,677 115,893 209,012
Pending 201,043 80,676 49,052
Success Rate 41.7% 43.6% 54.8%
Avg Processing Days 332 567 551

Top 5 Classes Over Time

How the most popular trademark categories have grown over the years.

Fastest Growing Classes

Categories with the highest percentage increase in filings compared to 2023.

26
Fancy Goods
2,201 → 6,424
+191.9%
15
Musical Instruments
456 → 1,147
+151.5%
20
Furniture
9,212 → 22,281
+141.9%
8
Hand Tools
3,206 → 7,605
+137.2%
21
Housewares
13,089 → 31,001
+136.8%
The significant growth in Class 26 (Fancy Goods) and Class 15 (Musical Instruments) indicates a resurgence in consumer discretionary spending and lifestyle-oriented products, driven by elevated consumer confidence and a desire for personal enrichment.

Declining Classes

Categories with fewer filings compared to 2023.

All classes grew in 2024!

Every category saw increased filings vs 2023.

Popular Trademark Words

Most frequently used words in trademark names filed in 2024. Larger words appear more often.

life home solutions health care love one all services good beauty club est coffee house new pro american world made better black live wellness real little center power academy foundation energy management global golf studio com bar blue art not more capital green best sports design pet water food family technology wealth just way since make get super high natural

Processing Time

How long it took for 2024 trademark applications to get registered.

332
Avg Days
48
Fastest
735
Slowest

Based on 232,675 registered trademarks

An average processing time of 332 days suggests that businesses need to factor in considerable lead times for trademark registration into their launch plans, highlighting the importance of early strategic planning in brand protection.

Highest Approval Rates

Nice Classes with the highest percentage of applications successfully registered in 2024.

Class 26
58.5%
Class 23
54.7%
Class 15
51.4%
Class 20
50.9%
Class 11
49.8%

"Average time to trademark registration in 2024: 332 days"

Looking Ahead

Going forward, businesses should anticipate sustained high filing volumes as digital and lifestyle sectors continue to expand, necessitating proactive trademark strategies to stay ahead in securing brand assets amid evolving market dynamics.

Want to explore class trends over multiple years?

View Class Trends

Data sourced from USPTO public records. Statistics computed on January 9, 2026.