2023 USPTO Trademark Year in Review

Trademark filing statistics and trends for 2023

269,652
Total Filings in 2023
390,319
Total Filings in 2022
-30.9%
Change from 2022

Insight

The significant 30.9% decline in total trademark filings from 2022 to 2023 suggests economic uncertainty and potential tightening of budgets, as businesses may be more cautious with investments in brand expansion during periods of inflation or recession concerns.

"Trademark filings were down 30.9% in 2023 vs 2022"

Status Breakdown

Current status of all trademarks filed in 2023.

43.6% Registration Success Rate
A registration success rate of 43.6% signals potential challenges in meeting trademark requirements, suggesting that applicants might need to invest in more comprehensive research and strategic filing to improve their chances of success, given the competitive landscape.

Busiest Filing Days

Distribution of filings by day of the week in 2023.

"43.6% of 2023 trademark applications achieved registration"

Top 10 Classes

Most popular Nice Classification categories for trademark filings in 2023.

The dominance of filings in Classes 9, 35, and 41 reflects the continued growth and investment in technology, digital services, and online education and entertainment, driven by the ongoing digital transformation across industries and the increasing importance of digital presence and services post-pandemic.

Year-over-Year Comparison

Compare trademark filing volumes and trends across multiple years.

Total Filings by Year

Metric 2023 2022 2021
Total Filings 269,652 390,319 292,007
Registered 115,893 209,012 156,706
Pending 80,676 49,052 45,566
Success Rate 43.6% 54.8% 54.5%
Avg Processing Days 567 551 559

Top 5 Classes Over Time

How the most popular trademark categories have grown over the years.

Fastest Growing Classes

Categories with the highest percentage increase in filings compared to 2022.

No growing classes data available.

Declining Classes

Categories with fewer filings compared to 2022.

26
Fancy Goods
3,657 → 2,201
-39.8%
15
Musical Instruments
743 → 456
-38.6%
24
Fabrics
7,122 → 4,519
-36.5%
14
Jewelry
7,951 → 5,196
-34.6%
36
Insurance & Financial
19,083 → 12,646
-33.7%

Popular Trademark Words

Most frequently used words in trademark names filed in 2023. Larger words appear more often.

life health home love solutions club good one care all world better coffee beauty est power real pro new house com more black energy time big services bar it's american live day design blue wellness smart global foundation made not food best high out every studio green water way little golf sports people first technology get art just what happy

Processing Time

How long it took for 2023 trademark applications to get registered.

567
Avg Days
125
Fastest
1,098
Slowest

Based on 115,893 registered trademarks

An average processing time of 567 days implies that businesses need to plan trademark strategies well in advance, accounting for longer lead times and potentially delaying product launches or marketing efforts that rely on trademark protection.

Highest Approval Rates

Nice Classes with the highest percentage of applications successfully registered in 2023.

Class 23
53.8%
Class 7
53.4%
Class 17
52.9%
Class 6
52.4%
Class 15
51.5%

"Average time to trademark registration in 2023: 567 days"

Looking Ahead

Businesses should anticipate continued volatility in trademark filings as economic conditions stabilize, and they might consider focusing on sectors with robust growth potential such as technology and digital services, while remaining agile to adapt to changing consumer demands and regulatory environments.

Want to explore class trends over multiple years?

View Class Trends

Data sourced from USPTO public records. Statistics computed on January 9, 2026.