L'OREAL – Trademark Portfolio
Entity Type: 99
L'OREAL holds 4,273 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 4,031 filings in this category. The portfolio also extends into Class 1 (Chemicals) across 20 Nice Classification classes. Currently, 1,072 trademarks are registered and 172 are pending. Notable registered marks include A, K, R, LA, and OR.
Showing of trademarks Trademarks
Trademark Classifications
L'OREAL's trademark portfolio spans 20 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring
Chemical products for industry, science, photography, agriculture, horticulture and forestry
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Advertising; business management; business administration; office functions
Education; providing of training; entertainment; sporting and cultural activities
Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Scientific and technological services; industrial analysis and research services
Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions
Frequently Asked Questions
How many trademarks does L'OREAL have?
L'OREAL has 4,273 U.S. trademarks filed with the USPTO. Of these, 1,072 registered, 172 pending, 1,296 abandoned, 1,683 cancelled.
What trademark classes does L'OREAL file in?
L'OREAL files trademarks across 20 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 1 (Chemicals), Class 44 (Medical Services), Class 35 (Advertising & Business), Class 41 (Education & Entertainment). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.
What are L'OREAL's most well-known trademarks?
L'OREAL's registered trademark portfolio includes well-known marks such as A, K, R, LA, and OR. These are among 1,072 currently registered trademarks in the portfolio.
What is L'OREAL's trademark registration success rate?
L'OREAL has a 26% trademark registration rate, with 1,072 out of 4,051 resolved applications resulting in successful registration. Currently, 172 applications are pending review.