TRULY BRILLIANT

LIVE

Serial Number

97052697

Owner

BRILLIANT EARTH, LLC

Attorney

Steven E. Lauridsen

First Use Date

Aug 31, 2022

Filing Date

Sep 29, 2021

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TRULY BRILLIANT Trademark

Serial Number: 97052697 • Registration: 8178548

TRULY BRILLIANT is a trademark filed by BRILLIANT EARTH, LLC on September 29, 2021. The trademark is classified under Class 14 (Jewelry), Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 14 - Jewelry

Precious metals and their alloys; jewellery, precious stones; horological instruments

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

BRILLIANT EARTH, LLC

300 Grant Avenue, Third Floor
San Francisco, CA 94108

Entity Type: 16

Legal Representation

Attorney of Record

Steven E. Lauridsen

125 trademarks filed View all →

Correspondence Address

Steven E. Lauridsen TUCKER ELLIS LLP

950 MAIN AVENUE, SUITE 1100

CLEVELAND, OH 44113-7213

United States

Trademark Details

Filing Date

September 29, 2021

Registration Date

March 17, 2026

First Use Anywhere

August 31, 2022

First Use in Commerce

August 31, 2022

Published for Opposition

December 6, 2022

Goods & Services

Jewelry; Diamond jewelry

Mail order services featuring diamonds; Mail order services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Mar 17, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

Mar 17, 2026 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Feb 24, 2026 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Feb 24, 2026 CNPR

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 31, 2026 EXRA

STATEMENT OF USE PROCESSING COMPLETE

Jan 30, 2026 SUPC

SOU EXTENSION 5 GRANTED

Jan 30, 2026 EX5G

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Jan 30, 2026 AITU

ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Sep 3, 2025 ASCK

USE AMENDMENT FILED

Jul 24, 2025 IUAF

SOU EXTENSION 5 FILED

Jul 24, 2025 EXT5

TEAS STATEMENT OF USE RECEIVED

Jul 24, 2025 EISU

SOU TEAS EXTENSION RECEIVED

Jul 24, 2025 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 3, 2025 EXRA

SOU EXTENSION 4 GRANTED

Jan 25, 2025 EX4G

SOU EXTENSION 4 FILED

Jan 24, 2025 EXT4

SOU TEAS EXTENSION RECEIVED

Jan 24, 2025 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 24, 2024 EXRA

SOU EXTENSION 3 GRANTED

Jul 23, 2024 EX3G

SOU EXTENSION 3 FILED

Jul 23, 2024 EXT3

SOU TEAS EXTENSION RECEIVED

Jul 23, 2024 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jan 26, 2024 EXRA

SOU EXTENSION 2 GRANTED

Jan 24, 2024 EX2G

SOU EXTENSION 2 FILED

Jan 24, 2024 EXT2

SOU TEAS EXTENSION RECEIVED

Jan 24, 2024 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Jul 29, 2023 EXRA

SOU EXTENSION 1 GRANTED

Jul 27, 2023 EX1G

SOU EXTENSION 1 FILED

Jul 27, 2023 EXT1

SOU TEAS EXTENSION RECEIVED

Jul 27, 2023 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Jan 31, 2023 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Dec 6, 2022 NPUB

PUBLISHED FOR OPPOSITION

Dec 6, 2022 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Nov 16, 2022 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Oct 31, 2022 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Sep 30, 2022 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Sep 29, 2022 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Sep 29, 2022 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Mar 29, 2022 GNRN

NON-FINAL ACTION E-MAILED

Mar 29, 2022 GNRT

NON-FINAL ACTION WRITTEN

Mar 29, 2022 CNRT

ASSIGNED TO EXAMINER

Mar 23, 2022 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Oct 29, 2021 NWOS

NEW APPLICATION ENTERED

Oct 2, 2021 NWAP

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