TrademarkDir
RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS
LIVE

Serial Number

98669044

Owner

BRILLIANT EARTH, LLC

Attorney

Steven E. Lauridsen

First Use Date

Sep 26, 2024

Filing Date

Jul 26, 2024

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RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS Trademark

Serial Number: 98669044 • Registration: 8414196

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is a trademark filed by BRILLIANT EARTH, LLC on July 26, 2024. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

BRILLIANT EARTH, LLC

300 Grant Avenue, Third Floor
San Francisco, CA 94108

Entity Type: 16

Trademark Details

Filing Date

July 26, 2024

Registration Date

August 25, 2026

First Use Anywhere

September 26, 2024

First Use in Commerce

September 26, 2024

Published for Opposition

March 11, 2025

Goods & Services

Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Aug 25, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Aug 25, 2026 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Aug 6, 2026 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Aug 6, 2026 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Jul 15, 2026 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jul 15, 2026 AITU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 2, 2026 EXRA
USE AMENDMENT FILED
May 1, 2026 IUAF
TEAS STATEMENT OF USE RECEIVED
May 1, 2026 EISU
SOU EXTENSION 2 GRANTED
May 1, 2026 EX2G
SOU EXTENSION 2 FILED
May 1, 2026 EXT2
SOU TEAS EXTENSION RECEIVED
May 1, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Oct 24, 2025 EXRA
SOU EXTENSION 1 GRANTED
Oct 23, 2025 EX1G
SOU EXTENSION 1 FILED
Oct 23, 2025 EXT1
SOU TEAS EXTENSION RECEIVED
Oct 23, 2025 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 6, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 11, 2025 NPUB
PUBLISHED FOR OPPOSITION
Mar 11, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 5, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 16, 2025 CNSA
ASSIGNED TO EXAMINER
Feb 15, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 14, 2025 NWOS
NEW APPLICATION ENTERED
Jul 26, 2024 NWAP

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