RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS
LIVE

Serial Number

98669042

Owner

BRILLIANT EARTH, LLC

Attorney

Steven E. Lauridsen

Filing Date

Jul 26, 2024

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RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS Trademark

Serial Number: 98669042

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is a trademark filed by BRILLIANT EARTH, LLC on July 26, 2024. The trademark is classified under Class 14 (Jewelry). The application is currently pending registration.

Owner Contact Info

BRILLIANT EARTH, LLC

300 Grant Avenue, Third Floor
San Francisco, CA 94108

Entity Type: 16

Trademark Details

Filing Date

July 26, 2024

Registration Date

Not Registered

Published for Opposition

September 9, 2025

Goods & Services

Jewelry consisting in whole or significant part of diamonds; diamond jewelry

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 2, 2026 EXRA
SOU EXTENSION 1 GRANTED
May 1, 2026 EX1G
SOU EXTENSION 1 FILED
May 1, 2026 EXT1
SOU TEAS EXTENSION RECEIVED
May 1, 2026 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 4, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 9, 2025 NPUB
PUBLISHED FOR OPPOSITION
Sep 9, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 3, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 5, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 11, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 11, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 11, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
May 13, 2025 GNRN
NON-FINAL ACTION E-MAILED
May 13, 2025 GNRT
NON-FINAL ACTION WRITTEN
May 13, 2025 CNRT
PREVIOUS ALLOWANCE COUNT WITHDRAWN
May 6, 2025 ZZZX
WITHDRAWN FROM PUB - OG REVIEW QUERY
Mar 4, 2025 PBCR
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 16, 2025 CNSA
ASSIGNED TO EXAMINER
Feb 15, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 14, 2025 NWOS
NEW APPLICATION ENTERED
Jul 26, 2024 NWAP