MAYBELLINE

LIVE

Serial Number

73104406

Owner

L'OREAL USA S/D, INC.

Attorney

LISA M GIGLIOTTI

First Use Date

May 5, 1920

Filing Date

Oct 26, 1976

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MAYBELLINE Trademark

Serial Number: 73104406 • Registration: 1065615

MAYBELLINE is a trademark filed by L'OREAL USA S/D, INC. on October 26, 1976. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL USA S/D, INC. (1,989 trademarks)

10 HUDSON YARDS
NEW YORK, NY 10001

Entity Type: 03

MAYBELLINE CO. (118 trademarks)

CHICAGO, IL

Entity Type: 03

MAYBELLINE COSMETICS CORPORATION (36 trademarks)

1105 N. MARKET STREET
WILMINGTON, DE 19801

Entity Type: 03

L'OREAL USA CREATIVE, INC. (2 trademarks)

New York, NY 10001

Entity Type: 03

Legal Representation

Attorney of Record

LISA M GIGLIOTTI

Correspondence Address

LISA M GIGLIOTTI L'OREAL USA CREATIVE, INC.

10 Hudson Yards

NEW YORK, NY 10001

UNITED STATES

Trademark Details

Filing Date

October 26, 1976

Registration Date

May 17, 1977

First Use Anywhere

May 5, 1920

First Use in Commerce

May 5, 1920

Goods & Services

COSMETICS

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

May 17, 2026 REM2

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jan 24, 2024 ASGN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 6, 2019 TCCA

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED

Jun 6, 2017 NA89

REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)

Jun 6, 2017 RNL2

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Jun 6, 2017 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Jun 6, 2017 APRE

TEAS SECTION 8 & 9 RECEIVED

Apr 10, 2017 E89R

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 7, 2016 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 7, 2016 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 6, 2016 TCCA

CASE FILE IN TICRS

Nov 13, 2007 CFIT

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Sep 21, 2006 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Sep 21, 2006 89AG

ASSIGNED TO PARALEGAL

Aug 21, 2006 PLGL

REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED

May 25, 2006 89AF

TEAS SECTION 8 & 9 RECEIVED

May 25, 2006 E89R

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Jun 1, 1998 RNL1

POST REGISTRATION ACTION MAILED - SEC. 9

May 5, 1997 PRA9

REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8

Mar 13, 1997 9.AF

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Nov 15, 1982 C15A

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