L'OREAL USA S/D, INC. – Trademark Portfolio

Entity Type: 03

L'OREAL USA S/D, INC. holds 2,003 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 1,775 filings in this category. The portfolio also extends into Class 35 (Advertising & Business) across 20 Nice Classification classes. Currently, 1,252 trademarks are registered and 355 are pending. Notable registered marks include K, M, V, FX, and IT. The owner is based in NEW YORK, NY.

10 HUDSON YARDS

NEW YORK, NY 10001

2,003 Total Trademarks

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Trademark Classifications

L'OREAL USA S/D, INC.'s trademark portfolio spans 20 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

3
Cosmetics & Cleaning (1,775 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

35
Advertising & Business (138 filings)

Advertising; business management; business administration; office functions

5
Pharmaceuticals (71 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

41
Education & Entertainment (64 filings)

Education; providing of training; entertainment; sporting and cultural activities

21
Housewares (47 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

44
Medical Services (41 filings)

Medical services; veterinary services; hygienic and beauty care for human beings or animals

9
Computers & Electronics (32 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

42
Computer & Scientific (31 filings)

Scientific and technological services; industrial analysis and research services

16
Paper Goods (22 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

36
Insurance & Financial (17 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

Frequently Asked Questions

How many trademarks does L'OREAL USA S/D, INC. have?

L'OREAL USA S/D, INC. has 2,003 U.S. trademarks filed with the USPTO. Of these, 1,252 registered, 355 pending, 224 abandoned, 172 cancelled.

What trademark classes does L'OREAL USA S/D, INC. file in?

L'OREAL USA S/D, INC. files trademarks across 20 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business), Class 5 (Pharmaceuticals), Class 41 (Education & Entertainment), Class 21 (Housewares). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.

What are L'OREAL USA S/D, INC.'s most well-known trademarks?

L'OREAL USA S/D, INC.'s registered trademark portfolio includes well-known marks such as K, M, V, FX, and IT. These are among 1,252 currently registered trademarks in the portfolio.

What is L'OREAL USA S/D, INC.'s trademark registration success rate?

L'OREAL USA S/D, INC. has a 76% trademark registration rate, with 1,252 out of 1,648 resolved applications resulting in successful registration. Currently, 355 applications are pending review.