MAYBELLINE CO. – Trademark Portfolio

Entity Type: 03

MAYBELLINE CO. holds 118 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 3 (Cosmetics & Cleaning) — 105 filings in this category. The portfolio also extends into Class 21 (Housewares) across 7 Nice Classification classes. Currently, 6 trademarks are registered. Notable registered marks include LINEWORKS, GREAT-LASH, MAYBELLINE, ULTRA BROW, and EXPERT EYES. The owner is based in CHICAGO, IL.

5900 RIDGE AVE.

CHICAGO, IL

118 Total Trademarks

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Trademark Classifications

MAYBELLINE CO.'s trademark portfolio spans 7 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

3
Cosmetics & Cleaning (105 filings)

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

21
Housewares (4 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

8
Hand Tools (3 filings)

Hand tools and implements (hand-operated); cutlery; side arms; razors

35
Advertising & Business (2 filings)

Advertising; business management; business administration; office functions

5
Pharmaceuticals (2 filings)

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

26
Fancy Goods (1 filing)

Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles

16
Paper Goods (1 filing)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

Frequently Asked Questions

How many trademarks does MAYBELLINE CO. have?

MAYBELLINE CO. has 118 U.S. trademarks filed with the USPTO. Of these, 6 registered, 21 abandoned, 91 cancelled.

What trademark classes does MAYBELLINE CO. file in?

MAYBELLINE CO. files trademarks across 7 Nice Classification classes. The most active classes are Class 3 (Cosmetics & Cleaning), Class 21 (Housewares), Class 8 (Hand Tools), Class 35 (Advertising & Business), Class 5 (Pharmaceuticals). Class 3 covers bleaching preparations and other substances for laundry use; cleaning, polishing, scouring.

What are MAYBELLINE CO.'s most well-known trademarks?

MAYBELLINE CO.'s registered trademark portfolio includes well-known marks such as LINEWORKS, GREAT-LASH, MAYBELLINE, ULTRA BROW, and EXPERT EYES. These are among 6 currently registered trademarks in the portfolio.

What is MAYBELLINE CO.'s trademark registration success rate?

MAYBELLINE CO. has a 5% trademark registration rate, with 6 out of 118 resolved applications resulting in successful registration. Currently, 0 applications are pending review.