MAXCOM Trademark
Serial Number: 78327883
Trademark Classes
Owner Contact Info
Bridge Building, Floor A, 18500 Lake Rd.
Rocky River, OH 44116
Entity Type: 13
Trademark Details
Filing Date
November 14, 2003
Registration Date
Not Registered
Goods & Services
Designed to maximize the return on marketing and communication investments, Maxcom is a semi-custom solution comprised of a datamart, computerized prediction "engine," and web-based interface; The system leverages existing organization/client specific data to evaluate the relative performance of various marketing mix alternatives including; product or brand, geography, timing, media (e;g;, radio, newspaper, etcÂ…), and budget/ media weight; Through the interactive web planning tool, users have the ability to compare alternative advertising, sponsorship, direct marketing, and promotional tactics in order to identify the optimal marketing solution based on projected net income and ROI; This system also provides users with a repository of critical marketing communications data and business results information for standard reporting and ad hoc analysis
Filing History
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ATOM
HOME ADVANTAGE
DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS.