TrademarkDir
DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS.
DEAD

Serial Number

78871837

Owner

THMG, ltd.

First Use Date

Sep 10, 1997

Filing Date

N/A

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DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS. Trademark

Serial Number: 78871837

DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS. is a trademark filed by THMG, ltd. on an unknown date. The trademark is classified under Class 9 (Computers & Electronics). The application is currently no longer active.

Owner Contact Info

THMG, ltd. (4 trademarks)

Bridge Building, Floor A, 18500 Lake Rd.
Rocky River, OH 44116

Entity Type: 13

Trademark Details

Filing Date

N/A

Registration Date

Not Registered

First Use Anywhere

September 10, 1997

First Use in Commerce

January 21, 1998

Filing History

NEW APPLICATION ENTERED
May 4, 2006 NWAP

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