HOME ADVANTAGE
DEAD

Serial Number

75661559

Owner

THMG, ltd.

Attorney

Colleen Flynn Goss

Filing Date

Mar 17, 1999

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HOME ADVANTAGE Trademark

Serial Number: 75661559

HOME ADVANTAGE is a trademark filed by THMG, ltd. on March 17, 1999. The trademark is classified under Class 42 (Computer & Scientific). The application is currently no longer active.

Owner Contact Info

THMG, ltd. (4 trademarks)

Bridge Building, Floor A, 18500 Lake Rd.
Rocky River, OH 44116

Entity Type: 13

Trademark Details

Filing Date

March 17, 1999

Registration Date

Not Registered

Goods & Services

COMPUTER SERVICES, NAMELY, PROVIDING INFORMATION SERVICES CONSISTING OF DATABASES COMPRISED OF CUSTOMER DATA, MARKET DATA, AND ANALYSIS OF SUCH DATA FOR THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY; DATABASE MARKETING AND CONSULTING SERVICES, NAMELY, DATA GATHERING, MARKET ANALYSIS, AND RESEARCH INFORMATION REGARDING CONSUMERS; PURCHASING PREFERENCES AND RELATED DATA IN THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY

Filing History

ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Feb 12, 2001 ABN2
NON-FINAL ACTION MAILED
May 26, 2000 CNRT
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 22, 2000 CRFA
NON-FINAL ACTION MAILED
Aug 20, 1999 CNRT
ASSIGNED TO EXAMINER
Aug 6, 1999 DOCK

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DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS.