HOME ADVANTAGE Trademark
Serial Number: 75661559
Trademark Classes
Owner Contact Info
Bridge Building, Floor A, 18500 Lake Rd.
Rocky River, OH 44116
Entity Type: 13
Legal Representation
Trademark Details
Filing Date
March 17, 1999
Registration Date
Not Registered
Goods & Services
COMPUTER SERVICES, NAMELY, PROVIDING INFORMATION SERVICES CONSISTING OF DATABASES COMPRISED OF CUSTOMER DATA, MARKET DATA, AND ANALYSIS OF SUCH DATA FOR THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY; DATABASE MARKETING AND CONSULTING SERVICES, NAMELY, DATA GATHERING, MARKET ANALYSIS, AND RESEARCH INFORMATION REGARDING CONSUMERS; PURCHASING PREFERENCES AND RELATED DATA IN THE HOME IMPROVEMENT AND DO-IT-YOURSELF INDUSTRY
Filing History
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MAXCOM
DESIGNED TO MAXIMIZE THE RETURN ON MARKETING INVESTMENTS, ATOM (AUTOMATED TRIGGERED OPPORTUNITY MARKETING) IS A SEMI-CUSTOM AUTOMATED, EVENT-DRIVEN MARKETING SOLUTION THAT CONTINUOUSLY SCANS CUSTOMER AND/OR PROSPECT DATA. ATOM PERFORMS IN A "LIGHTS-OUT" FASHION AND DOES NOT REQUIRE CONSTANT MANAGEMENT AND ATTENTION, ALLOWING MARKETING AND SALES MANAGERS TO FOCUS ON HIGHER VALUE ACTIVITIES. ATOM IS A COMPREHENSIVE SOLUTION DESIGNED TO OPTIMIZE MARKETING SPENDING THROUGH A COMBINATION OF ACQUISITION, CROSS SELL AND RETENTION ACTIVITIES. HOW ATOM WORKS: CUSTOMER AND/OR PROSPECT DATA IS TRANSFERRED TO THMG IN AN AUTOMATED FASHION. THMG "TRIGGER CODE" EXAMINES DETAILED BITS OF DATA TO IDENTIFY MARKETING OPPORTUNITIES. OPPORTUNITIES ARE SENT THROUGH AN ARBITRATION DECISIONING PROCESS WHERE THE RIGHT MESSAGES ARE ASSIGNED TO THE RIGHT CUSTOMERS OR PROSPECTS, AND THE OPTIMAL COMMUNICATION CHANNEL IS SELECTED. ATOM'S "LEAD ENGINE" DELIVERS TO THE OPTIMAL CHANNEL WHICH CAN BE DEPLOYED AS OFTEN AS DAILY. ATOM INCLUDES MONTHLY CONVERSION REPORTS TO ENHANCE SYSTEM PERFORMANCE ON AN ON-GOING BASIS.