MARKETVALUE INDEX
LIVE

Serial Number

76599554

Owner

FBL FINANCIAL GROUP, INC.

Attorney

Allison E. Kerndt

First Use Date

Jun 15, 2004

Filing Date

Jun 28, 2004

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MARKETVALUE INDEX Trademark

Serial Number: 76599554 • Registration: 2986618

MARKETVALUE INDEX is a trademark filed by FBL FINANCIAL GROUP, INC. on June 28, 2004. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

FBL FINANCIAL GROUP, INC. (150 trademarks)

West Des Moines, IA 50266

Entity Type: 03

EQUITRUST LIFE INSURANCE COMPANY (75 trademarks)

West Des Moines, IA 50266

Entity Type: 03

Trademark Details

Filing Date

June 28, 2004

Registration Date

August 16, 2005

First Use Anywhere

June 15, 2004

First Use in Commerce

June 15, 2004

Goods & Services

Financial services, namely, investment management of and distribution of equity indexed annuities

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 28, 2025 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Nov 28, 2025 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 28, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 28, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 15, 2025 E89R
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Nov 15, 2024 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 15, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 15, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 15, 2024 REAP
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 16, 2024 REM2
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 14, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 14, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 14, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 14, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 14, 2022 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 20, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 20, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 20, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 20, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 20, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 20, 2022 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 16, 2018 TCCA
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED
Jul 24, 2015 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 24, 2015 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 24, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jul 24, 2015 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 30, 2015 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 30, 2015 TCCA
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
May 14, 2014 ASCK
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 7, 2011 ASGN
UNDELIVERABLE MAIL - NO ACTION TAKEN
Sep 14, 2011 UNDN
NOTICE OF ACCEPTANCE OF SEC. 8 - MAILED
Aug 27, 2011 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Aug 27, 2011 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 26, 2011 APRE
TEAS SECTION 8 RECEIVED
Aug 15, 2011 ES8R
REGISTERED-SUPPLEMENTAL REGISTER
Aug 16, 2005 R.SR
LAW OFFICE PUBLICATION REVIEW COMPLETED
Jul 6, 2005 PREV
ASSIGNED TO LIE
Jul 1, 2005 ALIE
APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Jun 30, 2005 CNTA
EXAMINER'S AMENDMENT ENTERED
Jun 27, 2005 XAEC
EXAMINERS AMENDMENT MAILED
Jun 24, 2005 CNEA
USE AMENDMENT ACCEPTED
Jun 24, 2005 IUAA
EXAMINERS AMENDMENT -WRITTEN
Jun 24, 2005 CNEA
AMENDMENT TO USE PROCESSING COMPLETE
Jun 8, 2005 AUPC
USE AMENDMENT FILED
May 24, 2005 IUAF
PAPER RECEIVED
May 24, 2005 MAIL
NON-FINAL ACTION MAILED
Feb 16, 2005 CNRT
NON-FINAL ACTION WRITTEN
Feb 15, 2005 CNRT
ASSIGNED TO EXAMINER
Feb 2, 2005 DOCK
NEW APPLICATION ENTERED
Jul 12, 2004 NWAP