EQUITRUST LIFE INSURANCE COMPANY – Trademark Portfolio

Entity Type: 03

EQUITRUST LIFE INSURANCE COMPANY holds 75 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 36 (Insurance & Financial) — 75 filings in this category. The portfolio also extends into Class 42 (Computer & Scientific) across 2 Nice Classification classes. Currently, 36 trademarks are registered and 7 are pending. Notable registered marks include BRIDGE, CERTAINTY, EQUITRUST, CHOICEFOUR, and MARKETFORCE. The owner is based in West Des Moines, IA.

7100 Westown Parkway - Suite 2000

West Des Moines, IA 50266

75 Total Trademarks

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Trademark Classifications

EQUITRUST LIFE INSURANCE COMPANY's trademark portfolio spans 2 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

36
Insurance & Financial (75 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

42
Computer & Scientific (1 filing)

Scientific and technological services; industrial analysis and research services

Frequently Asked Questions

How many trademarks does EQUITRUST LIFE INSURANCE COMPANY have?

EQUITRUST LIFE INSURANCE COMPANY has 75 U.S. trademarks filed with the USPTO. Of these, 36 registered, 7 pending, 18 abandoned, 14 cancelled.

What trademark classes does EQUITRUST LIFE INSURANCE COMPANY file in?

EQUITRUST LIFE INSURANCE COMPANY files trademarks across 2 Nice Classification classes. The most active classes are Class 36 (Insurance & Financial), Class 42 (Computer & Scientific). Class 36 covers insurance; financial affairs; monetary affairs; real estate affairs.

What are EQUITRUST LIFE INSURANCE COMPANY's most well-known trademarks?

EQUITRUST LIFE INSURANCE COMPANY's registered trademark portfolio includes well-known marks such as BRIDGE, CERTAINTY, EQUITRUST, CHOICEFOUR, and MARKETFORCE. These are among 36 currently registered trademarks in the portfolio.

What is EQUITRUST LIFE INSURANCE COMPANY's trademark registration success rate?

EQUITRUST LIFE INSURANCE COMPANY has a 53% trademark registration rate, with 36 out of 68 resolved applications resulting in successful registration. Currently, 7 applications are pending review.