MARKETVALUE

LIVE

Serial Number

99188039

Owner

EquiTrust Life Insurance Company

Attorney

Allison E. Kerndt

First Use Date

Jun 15, 2004

Filing Date

May 15, 2025

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MARKETVALUE Trademark

Serial Number: 99188039 • Registration: 8259074

MARKETVALUE is a trademark filed by EquiTrust Life Insurance Company on May 15, 2025. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Owner Contact Info

EquiTrust Life Insurance Company

7100 Westown Parkway
West Des Moines, IA 50266

Entity Type: 03

Legal Representation

Attorney of Record

Allison E. Kerndt

466 trademarks filed View all →

Correspondence Address

Allison E. Kerndt Nyemaster Goode P.C.

700 Walnut Street

Suite 1300

Des Moines, IA 50309

United States

Trademark Details

Filing Date

May 15, 2025

Registration Date

May 19, 2026

First Use Anywhere

June 15, 2004

First Use in Commerce

June 15, 2004

Published for Opposition

March 31, 2026

Goods & Services

Financial services, namely, investment management of and distribution of equity indexed annuities

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 19, 2026 NRCC

NOTICE OF REGISTRATION CONFIRMATION EMAILED

May 19, 2026 NRCC

REGISTERED-PRINCIPAL REGISTER

May 19, 2026 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Mar 31, 2026 NPUB

PUBLISHED FOR OPPOSITION

Mar 31, 2026 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Mar 25, 2026 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Mar 9, 2026 CNSA

EXAMINER'S AMENDMENT ENTERED

Mar 9, 2026 XAEC

NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED

Mar 9, 2026 GNEN

EXAMINERS AMENDMENT E-MAILED

Mar 9, 2026 GNEA

EXAMINERS AMENDMENT -WRITTEN

Mar 9, 2026 CNEA

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 3, 2026 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 2, 2026 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 2, 2026 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Nov 1, 2025 GNRN

NON-FINAL ACTION E-MAILED

Nov 1, 2025 GNRT

NON-FINAL ACTION WRITTEN

Nov 1, 2025 CNRT

ASSIGNED TO EXAMINER

Sep 29, 2025 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Sep 24, 2025 NWOS

APPLICATION FILING RECEIPT MAILED

May 15, 2025 MAFR

NEW APPLICATION ENTERED

May 15, 2025 NWAP

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