FBL FINANCIAL GROUP, INC. – Trademark Portfolio

Entity Type: 03

FBL FINANCIAL GROUP, INC. holds 150 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 36 (Insurance & Financial) — 146 filings in this category. The portfolio also extends into Class 16 (Paper Goods) across 4 Nice Classification classes. Currently, 39 trademarks are registered. Notable registered marks include AGMAX, EQUITRUST, CHOICEFOUR, DRIVEOLOGY, and SUPERCHECK. The owner is based in West Des Moines, IA.

5400 University Avenue

West Des Moines, IA 50266

150 Total Trademarks

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Trademark Classifications

FBL FINANCIAL GROUP, INC.'s trademark portfolio spans 4 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

36
Insurance & Financial (146 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

16
Paper Goods (4 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

35
Advertising & Business (1 filing)

Advertising; business management; business administration; office functions

9
Computers & Electronics (1 filing)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

Frequently Asked Questions

How many trademarks does FBL FINANCIAL GROUP, INC. have?

FBL FINANCIAL GROUP, INC. has 150 U.S. trademarks filed with the USPTO. Of these, 39 registered, 80 abandoned, 30 cancelled.

What trademark classes does FBL FINANCIAL GROUP, INC. file in?

FBL FINANCIAL GROUP, INC. files trademarks across 4 Nice Classification classes. The most active classes are Class 36 (Insurance & Financial), Class 16 (Paper Goods), Class 35 (Advertising & Business), Class 9 (Computers & Electronics). Class 36 covers insurance; financial affairs; monetary affairs; real estate affairs.

What are FBL FINANCIAL GROUP, INC.'s most well-known trademarks?

FBL FINANCIAL GROUP, INC.'s registered trademark portfolio includes well-known marks such as AGMAX, EQUITRUST, CHOICEFOUR, DRIVEOLOGY, and SUPERCHECK. These are among 39 currently registered trademarks in the portfolio.

What is FBL FINANCIAL GROUP, INC.'s trademark registration success rate?

FBL FINANCIAL GROUP, INC. has a 26% trademark registration rate, with 39 out of 149 resolved applications resulting in successful registration. Currently, 0 applications are pending review.