TrademarkDir
DIEHARDS CHOOSE DIEHARD
LIVE

Serial Number

97975399

Owner

ADVANCE STORES COMPANY, INCORPORATED

Attorney

Tara A. Branscom

Filing Date

Apr 8, 2022

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DIEHARDS CHOOSE DIEHARD Trademark

Serial Number: 97975399 • Registration: 7045004

DIEHARDS CHOOSE DIEHARD is a trademark filed by ADVANCE STORES COMPANY, INCORPORATED on April 8, 2022. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

ADVANCE STORES COMPANY, INCORPORATED (31 trademarks)

5008 Airport Road
Roanoke, VA 24012

Entity Type: 03

Trademark Details

Filing Date

April 8, 2022

Registration Date

May 2, 2023

Published for Opposition

October 25, 2022

Goods & Services

Retail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries; Online retail store services featuring automotive parts, vehicle, car, marine, lawn and garden, motorcycle and powersport batteries

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 11, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 11, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 11, 2026 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 23, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 23, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 23, 2024 REAP
NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 2, 2023 NRCC
REGISTERED-PRINCIPAL REGISTER
May 2, 2023 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 29, 2023 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 28, 2023 CNPR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 1, 2023 EXRA
STATEMENT OF USE PROCESSING COMPLETE
Feb 28, 2023 SUPC
DIVISIONAL PROCESSING COMPLETE
Feb 28, 2023 DPCC
SOU EXTENSION 1 GRANTED
Feb 28, 2023 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 27, 2023 AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 26, 2023 AITU
USE AMENDMENT FILED
Dec 22, 2022 IUAF
DIVISIONAL REQUEST RECEIVED
Dec 22, 2022 DRRR
SOU EXTENSION 1 FILED
Dec 22, 2022 EXT1
TEAS REQUEST TO DIVIDE RECEIVED
Dec 22, 2022 ERTD
SOU TEAS EXTENSION RECEIVED
Dec 22, 2022 EEXT
TEAS STATEMENT OF USE RECEIVED
Dec 22, 2022 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 20, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 25, 2022 NPUB
PUBLISHED FOR OPPOSITION
Oct 25, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 5, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 21, 2022 CNSA
ASSIGNED TO EXAMINER
Sep 12, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 12, 2022 NWOS
NEW APPLICATION ENTERED
Apr 12, 2022 NWAP

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