TrademarkDir
DIEHARDS CHOOSE DIEHARD
LIVE

Serial Number

97353511

Owner

ADVANCE STORES COMPANY, INCORPORATED

Attorney

Tara A. Branscom

First Use Date

Jul 17, 2024

Filing Date

Apr 8, 2022

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DIEHARDS CHOOSE DIEHARD Trademark

Serial Number: 97353511 • Registration: 7580605

DIEHARDS CHOOSE DIEHARD is a trademark filed by ADVANCE STORES COMPANY, INCORPORATED on April 8, 2022. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

ADVANCE STORES COMPANY, INCORPORATED (31 trademarks)

5008 Airport Road
Roanoke, VA 24012

Entity Type: 03

Trademark Details

Filing Date

April 8, 2022

Registration Date

November 26, 2024

First Use Anywhere

July 17, 2024

First Use in Commerce

July 17, 2024

Published for Opposition

October 25, 2022

Goods & Services

Retail store services featuring battery testers, jumper cables and accessories for vehicle batteries, hand and power tools, hand-operated and powered jacks and lifts; Online retail store services featuring battery testers, jumper cables and accessories for vehicle batteries, hand and power tools, hand-operated and powered jacks and lifts, roof racks, carriers, baskets, and boxes for motor vehicles and motor vehicle cargo carriers, storage boxes, and organizers

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 11, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 11, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 11, 2026 COAR
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Nov 26, 2024 NRCC
REGISTERED-PRINCIPAL REGISTER
Nov 26, 2024 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Oct 24, 2024 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Oct 24, 2024 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Oct 12, 2024 SUPC
USE AMENDMENT FILED
Aug 28, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Aug 28, 2024 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 20, 2024 EXRA
SOU EXTENSION 3 GRANTED
Apr 19, 2024 EX3G
SOU EXTENSION 3 FILED
Apr 19, 2024 EXT3
SOU TEAS EXTENSION RECEIVED
Apr 19, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Dec 6, 2023 EXRA
SOU EXTENSION 2 GRANTED
Dec 4, 2023 EX2G
SOU EXTENSION 2 FILED
Dec 4, 2023 EXT2
SOU TEAS EXTENSION RECEIVED
Dec 4, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 1, 2023 EXRA
CORRECTED NOA E-MAILED
Mar 1, 2023 NOAC
DIVISIONAL PROCESSING COMPLETE
Feb 28, 2023 DPCC
SOU EXTENSION 1 GRANTED
Feb 28, 2023 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 27, 2023 AITU
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Jan 26, 2023 AITU
DIVISIONAL REQUEST RECEIVED
Dec 22, 2022 DRRR
SOU EXTENSION 1 FILED
Dec 22, 2022 EXT1
TEAS REQUEST TO DIVIDE RECEIVED
Dec 22, 2022 ERTD
SOU TEAS EXTENSION RECEIVED
Dec 22, 2022 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 20, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 25, 2022 NPUB
PUBLISHED FOR OPPOSITION
Oct 25, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 5, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 21, 2022 CNSA
ASSIGNED TO EXAMINER
Sep 12, 2022 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 12, 2022 NWOS
NEW APPLICATION ENTERED
Apr 12, 2022 NWAP

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