DIEHARD
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DIEHARD Trademark

Serial Number: 98717109

DIEHARD is a trademark filed by ADVANCE STORES COMPANY, INCORPORATED on August 26, 2024. The trademark is classified under Class 6 (Metal Goods), Class 7 (Machinery), Class 8 (Hand Tools), Class 9 (Computers & Electronics), Class 11 (Environmental Control), Class 12 (Vehicles), Class 37 (Building & Construction), Class 14 (Jewelry), Class 16 (Paper Goods), Class 18 (Leather Goods), Class 19 (Building Materials), Class 20 (Furniture), Class 21 (Housewares), Class 22 (Cordage), Class 24 (Fabrics), Class 25 (Clothing), Class 28 (Toys & Sporting Goods), Class 32 (Light Beverages). The application is currently pending registration.

Trademark Classes

6

Class 6 - Metal Goods

Common metals and their alloys; metal building materials; transportable buildings of metal

7

Class 7 - Machinery

Machines and machine tools; motors and engines; machine coupling and transmission components

8

Class 8 - Hand Tools

Hand tools and implements (hand-operated); cutlery; side arms; razors

9

Class 9 - Computers & Electronics

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

11

Class 11 - Environmental Control

Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying

12

Class 12 - Vehicles

Vehicles; apparatus for locomotion by land, air or water

37

Class 37 - Building & Construction

Building construction; repair; installation services

14

Class 14 - Jewelry

Precious metals and their alloys; jewellery, precious stones; horological instruments

16

Class 16 - Paper Goods

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

18

Class 18 - Leather Goods

Leather and imitations of leather; animal skins, hides; trunks and travelling bags

19

Class 19 - Building Materials

Building materials (non-metallic); non-metallic rigid pipes for building

20

Class 20 - Furniture

Furniture, mirrors, picture frames; goods of wood, cork, reed, cane, wicker

21

Class 21 - Housewares

Household or kitchen utensils and containers; combs and sponges; brushes

22

Class 22 - Cordage

Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags

24

Class 24 - Fabrics

Textiles and textile goods; bed covers; table covers

25

Class 25 - Clothing

Clothing, footwear, headgear

28

Class 28 - Toys & Sporting Goods

Games and playthings; gymnastic and sporting articles; decorations for Christmas trees

32

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

Owner Contact Info

ADVANCE STORES COMPANY, INCORPORATED (31 trademarks)

5008 Airport Road
Roanoke, VA 24012

Entity Type: 03

Trademark Details

Filing Date

August 26, 2024

Registration Date

Not Registered

Published for Opposition

December 2, 2025

Goods & Services

Metal tool boxes; Metal flooring; Bicycle storage racks of metal; Metal staples for construction or industrial use; Nails of metal; Metal locks for garage doors; Metal step stools

Bicycle storage racks, not of metal; Garden sheds of non-metallic materials

Energy drinks

Light bulbs; Lighting fixtures for use in parking decks and garages; Electric lighting fixtures; Electric fans; Ventilating fans for garage use; LED lighting fixtures for indoor and outdoor lighting applications; Outdoor lighting, namely, paver lights; Solar light fixtures, namely, indoor and outdoor solar powered lighting units and fixtures; LED landscape lights; Landscape lighting installations; Lamp bulbs; Electric light bulbs; Incandescent light bulbs; LED light bulbs; Fluorescent electric light bulbs; Halogen light bulbs; Miniature light bulbs; Light bulbs, electric; Fluorescent light bulbs; Electric refrigerators; Solar powered lamps; Lamps for outdoor use; Lamps for tents; Lanterns for lighting; Folding portable charcoal, propane and gas fired barbecues, stoves, and grills; Portable wood pellet grills; Grill accessories, namely, warming trays; Freezers; Solar-powered cooling units; Apparatus for cooling beverages; Security lights for outdoor use

Unmanned aerial vehicles (UAVs), namely, drones; Wheel hub caps; Mobile storage cart for domestic and commercial use; Wheelbarrows; Garden hose carts; Automobile tires; Vehicle wheel rims; Electric bicycles; Drones

Tool bucket organizer, namely, an organizer specially adapted for affixation to a bucket for holding tools and other apparatus; Gardening gloves; Non-electric portable coolers; Tumblers for use as drinking glasses; Camping grills; Non-electric portable pots and pans for camping; Non-electric food blenders

Ride-on toys

Sleeping bags; Sleeping bags for camping

Electronic measuring devices, namely, digital multimeters, battery testers, ammeters, digital thermometers not for medical purposes, and bench top, compact and pocket sized multi-circuit testers; Tape measure holders; Non-athletic protective knee pads for workers; Electrical cord reels and electrical surge arresters; automotive testing equipment, namely meters providing a digital engine analyzer for automotive diagnostics and timing lights; Eyewear, namely, safety glasses and sun glasses; Micrometers and measuring devices, namely, dial indicators in the nature of timing dials; Digital door locks; Keypads for electric garage door openers and closers; Carpenter's levels; Squares for measuring; Protective work gloves; Knee pads for workers; Extension cords; Surge protectors; Sunglasses; Stationary power station systems comprising of low-voltage and high-voltage power supplies; Charging stations for electric vehicles; electronic stud finders

Belts for clothing

Watches; Jewelry

Installation of solar energy systems and alternative energy products for residential and commercial use

All-purpose adhesives, glues and adhesive tapes for stationery or household use; Adhesives for do-it-yourself purposes; Polyurethane glue for stationery or household use; Super glue for stationery or household use; Wood glue for household use; Epoxy glue for stationery or household use

Tents; Canvas canopies; Canopies comprised primarily of tensile fabric membranes; Canopies of textile or synthetic materials

Hand tools, namely, lug wrenches, clamps, and bar clamps; Hand tools, namely, pin punches, drum brake adjusting tools, carpenter's clamps, mauls, utility knives, sledgehammers, splitting wedges, nail pullers, mattocks, lopping shears, nail punches, shaping planes, shaping files, round shaping files, tap and die sets, tote shovels, nut drivers, speed handles, obstruction wrenches, torque wrenches, strap wrenches, punches, chisels, vises, hand saws, bolt cutters, crimp wrench sets; Mechanics' hand tool parts, namely, spinner handles specially adapted for hand-operated and ignition wrenches; Hand tools, namely, manual electrical wire crimping tools; wire cutters; Non-power operated machinists' hand tools, namely, deburring tools, clamps, tap wrenches, files, snapping pliers, and handsaws; Tool belts; Tool pouches for attachment to tool belts; Tool aprons

Electric door opening and closing system; Multi-purpose high pressure washers; Power operated tools, namely, hammer drills, planers, shears, nibblers, drill chucks, and drill bits; Accessories specially adapted for electric power sanders, namely, sanding plate assemblies, sanding pads, sanding discs, sanding guards, commercial wax removing bonnets, buffing bonnets, polishing heads; Electric generators; Lathes; Power tools, namely, power-operated wood shapers; Power-operated planers; Power tools, namely, power-operated jointers; Power tools, namely, power-operated combination jointer-planer; Power tools, namely, power-operated combination jointer-planer-molder; Power tools, namely, power-operated combination planer-molder; Electric compressors; Electric garage door openers; Power tools, namely, electrical welding tools in the nature of electric stud welding guns; Gasoline and electric powered lawn and garden tools for home and commercial use, namely, power sprayer washers, power cultivators, power edgers, power trimmers and edger-trimmers, power blowers; Chain saws; Gasoline-powered and electric garden chippers and garden shredders; Sump pumps; Power-operated well pumps for pumping water; Agricultural and earth working implements specially adapted for use with lawn mowers, namely, rollers, aerators, plows, plow blades, harrow blades, grader blades, snow blades, dozer blades, cultivators and furrow openers; Power-operated lawn dethatchers; Tillers, namely, power-operated garden tillers; Lawn mowers; Riding lawn mowers, namely, rear engine riding lawn mowers; Accessories specially adapted for riding lawn mowers, namely, grass catchers, mowing decks and wheels for lawn mowers; Power tools, namely, lawn vacuums with shredding and bagging capacity, power-operated lawn sweepers, lawn vacuums; Snow throwers; Lawn mower accessories specially adapted for use with lawn mowers, namely, replacement blades, replacement wheels, air filters, tune-up kits comprised of spark plugs, air filter and oil, grass catchers, clipping deflectors; Mechanical spreaders for seed; Power tools, namely, compressed air spreaders; Gas-powered garden tillers; Electric garage door openers and closers; Air powered tools, namely, nail guns and staplers

Tool pouches, sold empty; Backpacks; Weekend bags; Overnight bags; Athletic bags; Sports bags; Courier bags; Hard-sided and soft-sided carry-on bags and gym bags; Garment bags for travel; All-purpose reusable carrying bags; Wheeled bags; Duffle bags; Tote bags; Suit bags; Shoulder bags; Messenger bags; Tool bags sold empty; Outdoor patio umbrellas

Non-metal tool boxes; Non-metal tool chests; Workstations having multi-use work surfaces for use in a wide variety of fields; Work benches; Non-metal fabric storage bin organizer; Drawer organizers; Plastic inserts for use as container liners; Shelves for storage; Shelving and component parts thereof, namely, shelves and brackets sold as a unit; Shelving; Storage and organization systems comprising shelves, drawers, cupboards, baskets and clothes rods, sold as a unit; Tables; Air beds, not for medical purposes; Air mattresses for use when camping; Non-metal step stools; Industrial work tables; Outdoor chairs; Camping chairs; Camping tables

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 27, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 2, 2025 NPUB
PUBLISHED FOR OPPOSITION
Dec 2, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 26, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Nov 5, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Nov 5, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Nov 5, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Nov 5, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Nov 5, 2025 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Nov 4, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Nov 4, 2025 CRFA
TEAS REQUEST FOR RECONSIDERATION RECEIVED
Nov 4, 2025 ERFR
NOTIFICATION OF FINAL REFUSAL EMAILED
Oct 29, 2025 GNFN
FINAL REFUSAL E-MAILED
Oct 29, 2025 GNFR
FINAL REFUSAL WRITTEN
Oct 29, 2025 CNFR
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 28, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 28, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 28, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Aug 20, 2025 GNRN
NON-FINAL ACTION E-MAILED
Aug 20, 2025 GNRT
NON-FINAL ACTION WRITTEN
Aug 20, 2025 CNRT
TEAS/EMAIL CORRESPONDENCE ENTERED
Aug 19, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Aug 18, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Aug 18, 2025 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Jun 4, 2025 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Jun 4, 2025 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 5, 2025 GNRN
NON-FINAL ACTION E-MAILED
Mar 5, 2025 GNRT
NON-FINAL ACTION WRITTEN
Mar 5, 2025 CNRT
ASSIGNED TO EXAMINER
Mar 3, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 17, 2025 NWOS
NEW APPLICATION ENTERED
Aug 26, 2024 NWAP