TrademarkDir
DIEHARD
LIVE

Serial Number

78317729

Owner

ADVANCE STORES COMPANY, INCORPORATED

Attorney

Tara A. Branscom

First Use Date

Jul 19, 1967

Filing Date

Oct 23, 2003

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DIEHARD Trademark

Serial Number: 78317729 • Registration: 2895818

DIEHARD is a trademark filed by ADVANCE STORES COMPANY, INCORPORATED on October 23, 2003. The trademark is classified under Class 9 (Computers & Electronics). The application is currently registered and active.

Owner Contact Info

ADVANCE STORES COMPANY, INCORPORATED (31 trademarks)

5008 Airport Road
Roanoke, VA 24012

Entity Type: 03

SEARS BRANDS, LLC

3333 Beverly Road
Hoffman Estates, IL 60179

Entity Type: 16

KCD IP, LLC (216 trademarks)

3333 BEVERLY ROAD
HOFFMAN ESTATES, IL 60179

Entity Type: 16

Trademark Details

Filing Date

October 23, 2003

Registration Date

October 19, 2004

First Use Anywhere

July 19, 1967

First Use in Commerce

July 19, 1967

Published for Opposition

July 27, 2004

Goods & Services

Batteries, namely, batteries for vehicles, motorcycles, tractors, wheel chairs, marine equipment, namely, boats; alkaline and electric batteries; and booster cables

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 27, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 27, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 27, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 27, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 27, 2026 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 23, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 23, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 23, 2024 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 23, 2024 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Mar 23, 2024 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 23, 2024 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 23, 2024 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 25, 2023 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Oct 19, 2023 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 8, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 8, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 8, 2022 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 8, 2021 ASCK
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 12, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 12, 2020 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 22, 2020 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 15, 2020 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Jan 8, 2015 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jan 8, 2015 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jan 8, 2015 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Oct 16, 2014 APRE
TEAS SECTION 8 & 9 RECEIVED
Oct 3, 2014 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 2, 2012 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 2, 2012 REAP
NOTICE OF SUIT
May 1, 2012 NOSU
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 4, 2010 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 30, 2010 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 29, 2010 E815
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 5, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 5, 2009 REAP
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 3, 2007 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 3, 2007 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 24, 2006 ASGN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 18, 2005 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 18, 2005 REAP
REGISTERED-PRINCIPAL REGISTER
Oct 19, 2004 R.PR
PUBLISHED FOR OPPOSITION
Jul 27, 2004 PUBO
NOTICE OF PUBLICATION
Jul 7, 2004 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
May 11, 2004 CNSA
ASSIGNED TO EXAMINER
May 11, 2004 DOCK
NEW APPLICATION ENTERED
Nov 10, 2003 NWAP

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