TrademarkDir
DIEHARD
LIVE

Serial Number

75525906

Owner

ADVANCE STORES COMPANY, INCORPORATED

Attorney

Tara A. Branscom

First Use Date

Oct 27, 1978

Filing Date

Jul 27, 1998

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DIEHARD Trademark

Serial Number: 75525906 • Registration: 2276072

DIEHARD is a trademark filed by ADVANCE STORES COMPANY, INCORPORATED on July 27, 1998. The trademark is classified under Class 9 (Computers & Electronics). The application is currently registered and active.

Owner Contact Info

ADVANCE STORES COMPANY, INCORPORATED (31 trademarks)

5008 Airport Road
Roanoke, VA 24012

Entity Type: 03

SEARS, ROEBUCK AND CO. (1,133 trademarks)

SEARS TOWER
CHICAGO, IL 60684

Entity Type: 03

KCD IP, LLC (216 trademarks)

3333 BEVERLY ROAD
HOFFMAN ESTATES, IL 60179

Entity Type: 16

Trademark Details

Filing Date

July 27, 1998

Registration Date

September 7, 1999

First Use Anywhere

October 27, 1978

First Use in Commerce

October 27, 1978

Published for Opposition

June 15, 1999

Goods & Services

batteries for motorcycles, tractors, marine equipment, namely boats and battery chargers

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 27, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 27, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 27, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 27, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 27, 2026 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 23, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 23, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 23, 2024 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 8, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 8, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 8, 2022 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sep 8, 2021 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 19, 2020 NA89
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Mar 19, 2020 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 19, 2020 89AG
TEAS SECTION 8 & 9 RECEIVED
Feb 27, 2020 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 12, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 12, 2020 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 22, 2020 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 15, 2020 ASCK
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sep 7, 2018 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 2, 2012 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 2, 2012 REAP
NOTICE OF SUIT
May 1, 2012 NOSU
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Oct 20, 2009 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Oct 20, 2009 89AG
TEAS SECTION 8 & 9 RECEIVED
Sep 8, 2009 E89R
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 5, 2009 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 5, 2009 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 7, 2009 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Aug 3, 2007 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Aug 3, 2007 REAP
CASE FILE IN TICRS
Aug 31, 2006 CFIT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 24, 2006 ASGN
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
May 22, 2006 C15A
TEAS SECTION 8 & 15 RECEIVED
Sep 7, 2005 E815
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 27, 2005 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 27, 2005 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 18, 2002 TCCA
REGISTERED-PRINCIPAL REGISTER
Sep 7, 1999 R.PR
PUBLISHED FOR OPPOSITION
Jun 15, 1999 PUBO
NOTICE OF PUBLICATION
May 14, 1999 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 19, 1999 CNSA
ASSIGNED TO EXAMINER
Feb 17, 1999 DOCK

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