Equus Automotive, Inc – Trademark Portfolio

Entity Type: 03

Equus Automotive, Inc holds 22 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 12 (Vehicles) — 16 filings in this category. The portfolio also extends into Class 35 (Advertising & Business) across 6 Nice Classification classes. Currently, 3 trademarks are registered and 3 are pending. Notable registered marks include 765, BASS, and EQUUS. The owner is based in Auburn Hills, MI.

4200 N. Atlantic Blvd

Auburn Hills, MI 48326

22 Total Trademarks

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780
780
Pending 2026
775
775
Pending 2026
EQUUS
EQUUS
Registered 2019
G80
G80
Abandoned 2015
G90
G90
Abandoned 2015
765
765
Registered 2014
FASTBACK
FASTBACK
Abandoned 2014
EQUUS
EQUUS
Abandoned 2014
BASS
BASS
Abandoned 2014
777
777
Abandoned 2014
780
780
Cancelled 2014
775
775
Cancelled 2014
EQUUS
EQUUS
Cancelled 2014
BASS
BASS
Abandoned 2014
FASTBACK
FASTBACK
Abandoned 2014
BASS
BASS
Registered 2013
BASS
BASS
Abandoned 2012

Trademark Classifications

Equus Automotive, Inc's trademark portfolio spans 6 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

12
Vehicles (16 filings)

Vehicles; apparatus for locomotion by land, air or water

35
Advertising & Business (3 filings)

Advertising; business management; business administration; office functions

25
Clothing (2 filings)

Clothing, footwear, headgear

43
Hotels & Restaurants (2 filings)

Services for providing food and drink; temporary accommodation

9
Computers & Electronics (1 filing)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

28
Toys & Sporting Goods (1 filing)

Games and playthings; gymnastic and sporting articles; decorations for Christmas trees

Frequently Asked Questions

How many trademarks does Equus Automotive, Inc have?

Equus Automotive, Inc has 22 U.S. trademarks filed with the USPTO. Of these, 3 registered, 3 pending, 12 abandoned, 4 cancelled.

What trademark classes does Equus Automotive, Inc file in?

Equus Automotive, Inc files trademarks across 6 Nice Classification classes. The most active classes are Class 12 (Vehicles), Class 35 (Advertising & Business), Class 25 (Clothing), Class 43 (Hotels & Restaurants), Class 9 (Computers & Electronics). Class 12 covers vehicles; apparatus for locomotion by land, air or water.

What are Equus Automotive, Inc's most well-known trademarks?

Equus Automotive, Inc's registered trademark portfolio includes well-known marks such as 765, BASS, and EQUUS. These are among 3 currently registered trademarks in the portfolio.

What is Equus Automotive, Inc's trademark registration success rate?

Equus Automotive, Inc has a 16% trademark registration rate, with 3 out of 19 resolved applications resulting in successful registration. Currently, 3 applications are pending review.