TrademarkDir

BLUE CROSS AND BLUE SHIELD ASSOCIATION – Trademark Portfolio

Entity Type: 03

BLUE CROSS AND BLUE SHIELD ASSOCIATION owns a portfolio of 549 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), including well-known marks such as BHI, FEP, PPO, BCBS, and BLUE. Of these, 251 are registered and 5 are pending. The portfolio spans 16 Nice Classification classes, led by Class 36 (Insurance & Financial) and Class 44 (Medical Services). Headquartered in Chicago, IL.

200 East Randolph Street, Suite 1800

Chicago, IL 60601

549 Total Trademarks

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All (549) Registered (251) Pending (5) Abandoned (134) Cancelled (159)
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Trademark Classifications

BLUE CROSS AND BLUE SHIELD ASSOCIATION's trademark portfolio spans 16 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

36
Insurance & Financial (262 filings)

Insurance; financial affairs; monetary affairs; real estate affairs

44
Medical Services (148 filings)

Medical services; veterinary services; hygienic and beauty care for human beings or animals

42
Computer & Scientific (110 filings)

Scientific and technological services; industrial analysis and research services

35
Advertising & Business (105 filings)

Advertising; business management; business administration; office functions

41
Education & Entertainment (63 filings)

Education; providing of training; entertainment; sporting and cultural activities

16
Paper Goods (54 filings)

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

9
Computers & Electronics (31 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

38
Telecommunications (15 filings)

Telecommunications

39
Transportation & Storage (8 filings)

Transport; packaging and storage of goods; travel arrangement

21
Housewares (5 filings)

Household or kitchen utensils and containers; combs and sponges; brushes

Frequently Asked Questions

How many trademarks does BLUE CROSS AND BLUE SHIELD ASSOCIATION have?

BLUE CROSS AND BLUE SHIELD ASSOCIATION has 549 U.S. trademarks filed with the USPTO. Of these, 251 registered, 5 pending, 134 abandoned, 159 cancelled.

What trademark classes does BLUE CROSS AND BLUE SHIELD ASSOCIATION file in?

BLUE CROSS AND BLUE SHIELD ASSOCIATION files trademarks across 16 Nice Classification classes. The most active classes are Class 36 (Insurance & Financial), Class 44 (Medical Services), Class 42 (Computer & Scientific), Class 35 (Advertising & Business), Class 41 (Education & Entertainment). Class 36 covers insurance; financial affairs; monetary affairs; real estate affairs.

What are BLUE CROSS AND BLUE SHIELD ASSOCIATION's most well-known trademarks?

BLUE CROSS AND BLUE SHIELD ASSOCIATION's registered trademark portfolio includes well-known marks such as BHI, FEP, PPO, BCBS, and BLUE. These are among 251 currently registered trademarks in the portfolio.

What is BLUE CROSS AND BLUE SHIELD ASSOCIATION's trademark registration success rate?

BLUE CROSS AND BLUE SHIELD ASSOCIATION has a 46% trademark registration rate, with 251 out of 544 resolved applications resulting in successful registration. Currently, 5 applications are pending review.