Serial Number
88837500
Owner
BLUE CROSS AND BLUE SHIELD ASSOCIATIONAttorney
Stacey J. Watson, Esq.First Use Date
Jan 1, 2019
Filing Date
Mar 17, 2020
FEPBLUE Trademark
Serial Number: 88837500 • Registration: 6436942
Trademark Classes
Class 9 - Computers & Electronics
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Class 36 - Insurance & Financial
Insurance; financial affairs; monetary affairs; real estate affairs
Class 41 - Education & Entertainment
Education; providing of training; entertainment; sporting and cultural activities
Class 44 - Medical Services
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Owner Contact Info
200 East Randolph Street, Suite 1800
Chicago, IL 60601
Entity Type: 03
Legal Representation
Trademark Details
Filing Date
March 17, 2020
Registration Date
August 3, 2021
First Use Anywhere
January 1, 2019
First Use in Commerce
January 1, 2019
Published for Opposition
May 18, 2021
Goods & Services
Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities
Downloadable software in the nature of a mobile application for access, management, and sharing of information and data in the fields of health, wellness, healthcare, healthcare insurance coverage, and healthcare insurance plan administration
Insurance services, namely, underwriting, issuance, and administration of healthcare insurance; claims administration services in the field of health insurance; providing information about healthcare insurance plans
Health care; medical services; providing information in the fields of health and wellness; comprehensive health care benefit programs in the nature of health care services, namely, physician, dental, hospital, home health care, preventive health treatment, therapy, preparation of prescriptions in pharmacies, and ambulance medical services
