ZEFR BRAND MISAPPROPRIATION Trademark

Anti-counterfeiting services, namely, brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents

Software as a service (SaaS) featuring software using artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content

Advertising and marketing services; providing business consulting and advertising consulting services related to placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, brand imagery consulting services in the field of determining brand suitability