BRAND MISAPPROPRIATION
LIVE

Serial Number

99634451

Owner

ZEFR, Inc.

Attorney

Robert Gempeler

Filing Date

Feb 4, 2026

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BRAND MISAPPROPRIATION Trademark

Serial Number: 99634451

BRAND MISAPPROPRIATION is a trademark filed by ZEFR, Inc. on February 4, 2026. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

ZEFR, Inc. (3 trademarks)

4101 Redwood Ave.
Los Angeles, CA 90066

Entity Type: 03

Trademark Details

Filing Date

February 4, 2026

Registration Date

Not Registered

Goods & Services

providing business consulting and advertising placement guidance to help brands prevent monetization of digital content that improperly uses or misappropriates their trademarks, logos, and brand assets; advertising services, namely, determining brand suitability and blocking advertisements from appearing in connection with misleading or misappropriated brand content; brand monitoring and brand protection consulting services in the field of improper use of brand intellectual property across social media and digital advertising platforms; advertising and marketing services

software as a service (SaaS) featuring software and artificial intelligence technology for monitoring and analyzing digital and social media content to detect improper use, misappropriation, or misleading references to brand intellectual property, trademarks, and logos; providing temporary use of online non-downloadable software for evaluating advertising environments for brand safety, brand suitability, media integrity, and prevention of monetization of misappropriated brand content

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 2, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jun 2, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jun 2, 2026 CNRT
ASSIGNED TO EXAMINER
Jun 2, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Feb 4, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 4, 2026 NWOS
NEW APPLICATION ENTERED
Feb 4, 2026 NWAP