WORTH IT

LIVE

Serial Number

98331292

Owner

L'OREAL

Attorney

Dyan Finguerra-DuCharme

First Use Date

Oct 29, 2023

Filing Date

Dec 26, 2023

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WORTH IT Trademark

Serial Number: 98331292 • Registration: 7986702

WORTH IT is a trademark filed by L'OREAL on December 26, 2023. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

L'OREAL (4,258 trademarks)

Entity Type: 99

Legal Representation

Attorney of Record

Dyan Finguerra-DuCharme

4,688 trademarks filed View all →

Correspondence Address

Dyan Finguerra-DuCharme Pryor Cashman LLP

7 Times Square

New York, NY 10036

United States

Trademark Details

Filing Date

December 26, 2023

Registration Date

October 14, 2025

First Use Anywhere

October 29, 2023

First Use in Commerce

October 29, 2023

Published for Opposition

August 27, 2024

Goods & Services

Cosmetics; make-up

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED

Oct 14, 2025 NRCC

REGISTERED-PRINCIPAL REGISTER

Oct 14, 2025 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Sep 19, 2025 SUNA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Sep 19, 2025 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Sep 19, 2025 SUPC

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Sep 19, 2025 AITU

USE AMENDMENT FILED

Apr 28, 2025 IUAF

TEAS STATEMENT OF USE RECEIVED

Apr 28, 2025 EISU

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 23, 2025 EXRA

SOU EXTENSION 1 GRANTED

Apr 23, 2025 EX1G

SOU EXTENSION 1 FILED

Apr 22, 2025 EXT1

SOU TEAS EXTENSION RECEIVED

Apr 22, 2025 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 22, 2024 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 27, 2024 NPUB

PUBLISHED FOR OPPOSITION

Aug 27, 2024 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 7, 2024 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 19, 2024 CNSA

ASSIGNED TO EXAMINER

Jul 15, 2024 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Apr 8, 2024 NWOS

NEW APPLICATION ENTERED

Dec 27, 2023 NWAP

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