TrademarkDir
ULTIMATE CHOICE
LIVE

Serial Number

86896371

Owner

HERTZ SYSTEM, INC.

Attorney

DENNIS S. PRAHL

First Use Date

Feb 16, 2016

Filing Date

Feb 3, 2016

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ULTIMATE CHOICE Trademark

Serial Number: 86896371 • Registration: 5177777

ULTIMATE CHOICE is a trademark filed by HERTZ SYSTEM, INC. on February 3, 2016. The trademark is classified under Class 39 (Transportation & Storage). The application is currently registered and active.

Owner Contact Info

HERTZ SYSTEM, INC. (214 trademarks)

8501 Williams Road
Estero, FL 33928

Entity Type: 03

Trademark Details

Filing Date

February 3, 2016

Registration Date

April 4, 2017

First Use Anywhere

February 16, 2016

First Use in Commerce

February 16, 2016

Published for Opposition

July 5, 2016

Goods & Services

Vehicle rental services

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 4, 2026 REM2
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 11, 2024 ASCK
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Mar 19, 2023 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Mar 19, 2023 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 18, 2023 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 2, 2022 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 4, 2022 REM1
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 14, 2021 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 7, 2021 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Dec 6, 2017 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jul 19, 2017 ASCK
REGISTERED-PRINCIPAL REGISTER
Apr 4, 2017 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 28, 2017 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 25, 2017 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 25, 2017 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 25, 2017 AITU
USE AMENDMENT FILED
Feb 7, 2017 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 7, 2017 EISU
ASSIGNED TO EXAMINER
Nov 1, 2016 DOCK
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 30, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 5, 2016 NPUB
PUBLISHED FOR OPPOSITION
Jul 5, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 15, 2016 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
May 31, 2016 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
May 23, 2016 CNSA
ASSIGNED TO EXAMINER
May 19, 2016 DOCK
PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Feb 25, 2016 AMPX
ASSIGNED TO LIE
Feb 18, 2016 ALIE
TEAS VOLUNTARY AMENDMENT RECEIVED
Feb 10, 2016 PARI
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 8, 2016 NWOS
NEW APPLICATION ENTERED
Feb 6, 2016 NWAP

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