GOLD +
LIVE

Serial Number

99490896

Owner

HERTZ SYSTEM, INC.

Attorney

Dennis S Prahl

Filing Date

Nov 11, 2025

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GOLD + Trademark

Serial Number: 99490896

GOLD + is a trademark filed by HERTZ SYSTEM, INC. on November 11, 2025. The trademark is classified under Class 39 (Transportation & Storage), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

HERTZ SYSTEM, INC. (214 trademarks)

8501 Williams Road
Estero, FL 33928

Entity Type: 03

Trademark Details

Filing Date

November 11, 2025

Registration Date

Not Registered

Published for Opposition

April 21, 2026

Goods & Services

Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program.

Vehicle rental services; membership club services for providing vehicle rental of automobiles to members.

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 21, 2026 NPUB
PUBLISHED FOR OPPOSITION
Apr 21, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Apr 15, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 23, 2026 CNSA
ASSIGNED TO EXAMINER
Mar 18, 2026 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Mar 18, 2026 MDSM
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 18, 2026 NWOS
TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Dec 21, 2025 TAEA
TEAS VOLUNTARY AMENDMENT RECEIVED
Dec 21, 2025 PARI
APPLICATION FILING RECEIPT MAILED
Nov 11, 2025 MAFR
NEW APPLICATION ENTERED
Nov 11, 2025 NWAP