TURNING PASSIVE AUDIENCES INTO ACTIVE AUDIENCES Trademark

Software as a Service (SaaS) featuring software for content creators to manage fan interactions by way of creating, hosting, and monitoring online challenges, directly message fans, distribute digital content by way of uploading videos, audio, and pictures, and analyze engagement metrics; Providing temporary use of online non-downloadable software for facilitating direct-to-fan communications by way of live streaming and chat rooms, content delivery by way of live streaming and uploading videos, audio, and pictures, and data analytics of in-app engagement; Hosting of websites being an online platform that allows users to create personalized engagement experiences and challenges for their audience by way of interactive streaming; Providing a web-based platform, namely, platform as a service (PAAS) featuring computer software platforms for creators to enhance fan engagement and monetization by way of interactive streaming; Platform as a service (PAAS) featuring computer software platforms for online participation in challenges created by livestreamers, influencers, and other users; Platform as a service (PAAS) featuring computer software platforms for purchasing and tracking customer online tokens and customer engagement via the platform; Platform as a service (PAAS) featuring computer software platforms for providing a microtransaction mechanism for the purchase and redemption of online tokens

Operating an online marketplace featuring online tokens on a computer software platform.

Downloadable software in the nature of a mobile application for content creators to manage fan interactions by way of creating, hosting, and monitoring online challenges, directly message fans, distribute digital content by way of uploading videos, audio, and pictures, and analyze engagement metrics; downloadable software in the nature of a mobile application for facilitating direct-to-fan communications by way of live streaming and chat rooms, content delivery by way of live streaming and uploading videos, audio, and pictures, and data analytics of in-app engagement; Downloadable software in the nature of a mobile application for allowing users to create personalized engagement experiences and challenges for their audience by way of interactive streaming; downloadable software in the nature of a mobile application for creators to enhance fan engagement and monetization by way of interactive streaming; downloadable software in the nature of a mobile application for online participation in challenges created by livestreamers, influencers, and other users; downloadable software in the nature of a mobile application for enabling users to purchase and track online tokens and customer engagement via the platform; downloadable software in the nature of a mobile application for tracking and redemption of online tokens; downloadable software in the nature of a mobile application for providing a microtransaction mechanism for the purchase and redemption of online tokens