TrademarkDir
THIS IS THE BEGINNING
LIVE

Serial Number

99614752

Owner

Rookie Performance LLC

Attorney

Tamar Niv Bessinger

Filing Date

Jan 26, 2026

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THIS IS THE BEGINNING Trademark

Serial Number: 99614752

THIS IS THE BEGINNING is a trademark filed by Rookie Performance LLC on January 26, 2026. The trademark is classified under Class 32 (Light Beverages). The application is currently pending registration.

Owner Contact Info

Rookie Performance LLC (18 trademarks)

156 5th Ave, 10th Floor
New York, NY 10010

Entity Type: 16

Trademark Details

Filing Date

January 26, 2026

Registration Date

Not Registered

Published for Opposition

May 26, 2026

Goods & Services

Non-alcoholic, non-carbonated beverages for hydration and athletic performance for young athletes; non-alcoholic, non-carbonated sports drinks for young athletes; sports drinks containing electrolytes

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 21, 2026 NOAM
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 30, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 30, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 30, 2026 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 30, 2026 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 30, 2026 COAR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 26, 2026 NPUB
PUBLISHED FOR OPPOSITION
May 26, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 20, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 27, 2026 CNSA
ASSIGNED TO EXAMINER
Apr 23, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Jan 26, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 26, 2026 NWOS
NEW APPLICATION ENTERED
Jan 26, 2026 NWAP

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