THIS IS THE BEGINNING

LIVE

Serial Number

99701503

Owner

Rookie Performance LLC

Attorney

Tamar Niv Bessinger

Filing Date

Mar 13, 2026

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THIS IS THE BEGINNING Trademark

Serial Number: 99701503

THIS IS THE BEGINNING is a trademark filed by Rookie Performance LLC on March 13, 2026. The trademark is classified under Class 25 (Clothing). The application is currently pending registration.

Trademark Classes

Class 25 - Clothing

Clothing, footwear, headgear

Owner Contact Info

Rookie Performance LLC (19 trademarks)

156 5th Ave, 10th Floor
New York, NY 10010

Entity Type: 16

Legal Representation

Attorney of Record

Tamar Niv Bessinger

4,157 trademarks filed View all →

Correspondence Address

Tamar Niv Bessinger Fross Zelnick Lehrman & Zissu, P.C.

151 West 42nd Street, 17th Floor

New York, NY 10036

United States

Trademark Details

Filing Date

March 13, 2026

Registration Date

Not Registered

Published for Opposition

July 21, 2026

Goods & Services

Athletic apparel for young athletes, namely, shirts, shorts, pants, jackets, hoodies, hats, and athletic footwear

Filing History

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Jul 21, 2026 NPUB

PUBLISHED FOR OPPOSITION

Jul 21, 2026 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Jul 15, 2026 NONP

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jun 30, 2026 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 30, 2026 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 30, 2026 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jun 30, 2026 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jun 30, 2026 COAR

APPROVED FOR PUB - PRINCIPAL REGISTER

Jun 23, 2026 CNSA

ASSIGNED TO EXAMINER

Jun 22, 2026 DOCK

APPLICATION FILING RECEIPT MAILED

Mar 13, 2026 MAFR

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Mar 13, 2026 NWOS

NEW APPLICATION ENTERED

Mar 13, 2026 NWAP

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ENTERTAINMENT SERVICES, NAMELY AND ONGOING SERIES OF ACTION AND ESPIONAGE FICTION FEATURING THE FICTIONAL CHARACTER ALEXANDER MICHELL PROVIDED THROUGH BOOKS, NOVELS, TELEVISION, FILM AND ONLINE MEDIA. AS WELL AS ALL MERCHANDISE, CLOTHING, SHIRTS, HATS AND JACKETS FEATURING THE CHARACTER ALEXANDER MICHELL.