THE WORK IS THE WAY Trademark

Serial Number: 99825496

THE WORK IS THE WAY is a trademark filed by Wahoo Fitness L.L.C. on May 15, 2026. The trademark is classified under Class 9 (Computers & Electronics), Class 10 (Medical Apparatus), Class 25 (Clothing), Class 27 (Floor Coverings), Class 28 (Toys & Sporting Goods), Class 35 (Advertising & Business). The application is currently pending registration.

Trademark Classes

9

Class 9 - Computers & Electronics

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

10

Class 10 - Medical Apparatus

Surgical, medical, dental and veterinary apparatus and instruments

25

Class 25 - Clothing

Clothing, footwear, headgear

27

Class 27 - Floor Coverings

Carpets, rugs, mats and matting, linoleum and other materials for covering floors

28

Class 28 - Toys & Sporting Goods

Games and playthings; gymnastic and sporting articles; decorations for Christmas trees

35

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Wahoo Fitness L.L.C.

90 W. Wieuca Rd. NE
Atlanta, GA 30342

Entity Type: 16

Legal Representation

Attorney of Record

Geoffrey D. Aurini

1,128 trademarks filed View all →

Correspondence Address

Geoffrey D. Aurini Harness, Dickey & Pierce, P.L.C.

100 Bloomfield Hills Parkway

Suite 200

Bloomfield Hills, MI 48304

United States

Trademark Details

Filing Date

May 15, 2026

Registration Date

Not Registered

Published for Opposition

August 25, 2026

Goods & Services

Heart rate monitors for sports activities

Wireless transmitters and receivers; Electronic measuring device that displays a user's propulsion activity, namely, distance traveled, speed, and cadence; Portable computer screen to wirelessly display the user interface of a mobile phone application; computer hardware and recorded computer software programs for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications, and for use exclusively in delivering fitness content and fitness services and creating community in the field of fitness; Downloadable computer software for wireless data communication for receiving, processing, transmitting and displaying information relating to fitness; Downloadable computer software for managing information regarding tracking, planning, compliance and motivation with a fitness training program; downloadable computer programs and software applications obtained from a website that enable users to conveniently view and manage information regarding tracking, planning, compliance and motivation with a fitness training program; downloadable mobile applications that enable users to conveniently view and manage information regarding tracking, planning, compliance and motivation with a fitness training program; wireless router adapter for an indoor bicycle trainer; electronic sports training simulators for indoor bicycle trainers for simulating grade changes; cycling radar detectors; bike computers

Clothing for sports, namely, shirts, pants, jackets, footwear

On-line retail store services featuring clothing and sports and fitness equipment

Exercise floor mats

Indoor bicycle trainers; indoor bicycle trainer accessories specially adapted therefor, namely, base adapter, wheel block, axle kit; rollers specially adapted for indoor bicycle trainers; exercise treadmills