THE VALUE OF BLUE

LIVE

Serial Number

78746183

Owner

BLUE CROSS AND BLUE SHIELD ASSOCIATION

Attorney

Stacey J. Watson, Esq.

First Use Date

Apr 15, 2001

Filing Date

Nov 3, 2005

Add to watchlist:

No watchlists yet

+ Create New Watchlist

View on USPTO

THE VALUE OF BLUE Trademark

Serial Number: 78746183 • Registration: 3148694

THE VALUE OF BLUE is a trademark filed by BLUE CROSS AND BLUE SHIELD ASSOCIATION on November 3, 2005. The trademark is classified under Class 36 (Insurance & Financial), Class 44 (Medical Services). The application is currently registered and active.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Class 44 - Medical Services

Medical services; veterinary services; hygienic and beauty care for human beings or animals

Owner Contact Info

BLUE CROSS AND BLUE SHIELD ASSOCIATION (549 trademarks)

200 East Randolph Street, Suite 1800
Chicago, IL 60601

Entity Type: 03

Legal Representation

Attorney of Record

Stacey J. Watson, Esq.

559 trademarks filed View all →

Correspondence Address

Stacey J. Watson, Esq. Markery Law LLC

P.O. Box 84150

Gaithersburg, MD 20883-4150

United States

Trademark Details

Filing Date

November 3, 2005

Registration Date

September 26, 2006

First Use Anywhere

April 15, 2001

First Use in Commerce

April 15, 2001

Published for Opposition

July 4, 2006

Goods & Services

Prepaid financing and administration of medical, hospital and related health care services

Comprehensive health care benefit programs, including those rendered through a [ health maintenance organization and ] preferred provider organization, namely, physician, [ dental, ] hospital, [ home health care, ] preventive health treatment, [ therapy, ] pharmacy [, and ambulatory ] services

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 26, 2025 REM2

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Mar 8, 2024 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Mar 8, 2024 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Mar 8, 2024 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Mar 8, 2024 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Mar 8, 2024 COAR

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Oct 30, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Oct 30, 2018 REAP

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Apr 12, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Apr 12, 2018 REAP

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Dec 5, 2016 NA89

REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)

Dec 5, 2016 RNL1

REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Dec 5, 2016 89AG

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Dec 5, 2016 APRE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 23, 2016 TCCA

TEAS SECTION 8 & 9 RECEIVED

Sep 23, 2016 E89R

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Sep 26, 2015 REM2

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED

Sep 24, 2012 NA85

REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.

Sep 24, 2012 C15A

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Sep 24, 2012 APRE

TEAS SECTION 8 & 15 RECEIVED

Sep 6, 2012 E815

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 6, 2012 TCCA

REGISTERED-PRINCIPAL REGISTER

Sep 26, 2006 R.PR

PUBLISHED FOR OPPOSITION

Jul 4, 2006 PUBO

NOTICE OF PUBLICATION

Jun 14, 2006 NPUB

LAW OFFICE PUBLICATION REVIEW COMPLETED

May 19, 2006 PREV

ASSIGNED TO LIE

May 12, 2006 ALIE

APPROVED FOR PUB - PRINCIPAL REGISTER

May 11, 2006 CNSA

ASSIGNED TO EXAMINER

May 9, 2006 DOCK

NEW APPLICATION ENTERED

Nov 8, 2005 NWAP

Related Trademarks

More from this Owner

BLUE SPECIALTY RX SOLUTIONS

BLUE HPN

FEP BLUE BASIC

More in Same Class

FOR YOUR HAPPILY EVER AFTER

MSIG

LEGACY FINANCIAL SERVICES

CONCENTRIC RECEIVABLES MANAGEMENT

INREEX

ITM