THE SMART BEHIND THE SWEAT
LIVE

Serial Number

97733095

Owner

CYBERATHLETIX, LLC

Attorney

Daniel E. Kattman

Filing Date

Dec 27, 2022

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THE SMART BEHIND THE SWEAT Trademark

Serial Number: 97733095

THE SMART BEHIND THE SWEAT is a trademark filed by CYBERATHLETIX, LLC on December 27, 2022. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 45 (Legal & Security Services), Class 18 (Leather Goods), Class 25 (Clothing), Class 28 (Toys & Sporting Goods), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

CYBERATHLETIX, LLC (6 trademarks)

SUITE 241
BROOKFIELD, WI 53005

Entity Type: 16

Trademark Details

Filing Date

December 27, 2022

Registration Date

Not Registered

Published for Opposition

March 12, 2024

Goods & Services

Telecommunications services, namely, transmission of voice, data, video, and images by means of telecommunications networks, wireless communication networks, and the Internet; providing online forums, namely, chat rooms for communication on topics of general interest; Streaming of video and audio material on the Internet in the nature of virtual live entertainment events; Providing third party users with access to telecommunication infrastructure, namely, Providing online video- and-audio enabled telecommunication services among computer users participating in online virtual athletic and educational events, virtual celebrations, virtual sporting events, and virtual competitions

sporting goods, namely, carriers specially adapted for sport balls

Tote bags; back packs

Providing a website featuring non-downloadable publications in the nature of articles, blogs, classes, seminars, workshops, tutoring, and mentoring in the fields of athletics, mental well-being, preparing for transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral wellness for athletes; Education services, namely, providing classes, seminars, workshops, tutoring, and mentoring in the fields of athletics, mental well-being, preparing for transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral wellness for athletes; Physical fitness consultation based on an analysis of data obtained from electronic devices worn by athletes to monitor and track fitness and health goals; Providing fitness technology training services, namely, training athletes on the use of electronic devices used to monitor and track fitness; Educational services, namely, arranging and conducting virtual live educational events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, arranging, organizing, and conducting virtual live informational symposium events in the fields of high school and college athletics; Entertainment services in the nature of organizing virtual live social entertainment events, namely, sporting events, concerts, and award ceremonies; Entertainment services, namely, providing virtual environments in which users can interact for entertainment purposes, namely, attending virtual celebrations, events, and competitions; Providing advice for high school and college athletes transiting from high school to college or athletic programs in the field of providing educational and curricular tutoring at the undergraduate and graduate levels, and academic mentoring of collegiate athletes

Clothing, namely, T-shirts, short-sleeve shirts, long-sleeve shirts, tank tops, fleece shirts, polo shirts, fleece pants, shorts, pants, sweatshirts, sweatpants, sweaters, jackets, shoes, hats, baseball caps and beanies, scarves, socks, athletic shirts, athletic pants, athletic socks, and jerseys

Sports recruiting services for high school athletes; Recruitment of students for higher education institutions; Sports agency advisory services for high school athletes, namely, providing advice about commercial sponsorships and endorsements; Sports agency advisory services for high school and college athletes regarding recruitment of high school athletes, namely, providing advice about commercial sponsorships and endorsements; Negotiation of business contracts, sponsorships, and endorsements for others; Sports agency advisory services for high school and college athletes; Sports agency advisory services in the field of endorsements and sponsorships; Providing advice for high school and college athletes transitioning from high school to college or athletic programs in the field of negotiating housing lease agreements

Online social networking services in the field of assisting high school and college athletes transitioning from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes

Providing online non-downloadable software for the purpose of assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, for researching and selecting mental and physical skill development and training programs for athletic competition and programs related to behavioral and mental wellness for athletes; Providing online non-Downloadable virtual reality software for organizing, streaming, and conducting live virtual entertainment events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Providing online non-downloadable virtual reality game software for use in online virtual worlds; Hosting software platforms for virtual reality-based virtual world environments in which users can interact for entertainment purposes, namely, attending virtual events in the nature of celebrations and competitions

Downloadable educational software for assisting high school and college athletes with transitioning from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, understanding college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Downloadable virtual reality software for organizing, streaming, and conducting live virtual educational events for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, understanding college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes; Downloadable virtual reality game software for use in online virtual worlds for assisting high school and college athletes transition from high school to college, applying for colleges, navigating and selecting colleges and college athletic programs, college athletics, mental and physical skill development and training for athletic competition, athletic competition, and behavioral and mental wellness for athletes

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 8, 2026 EXRA
SOU EXTENSION 4 GRANTED
May 7, 2026 EX4G
SOU EXTENSION 4 FILED
May 7, 2026 EXT4
SOU TEAS EXTENSION RECEIVED
May 7, 2026 EEXT
ITU LETTER MAILED, NO RESPONSE REQUIRED
Apr 28, 2026 IULN
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 27, 2026 AITU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 8, 2025 EXRA
SOU EXTENSION 3 GRANTED
Nov 8, 2025 EX3G
SOU TEAS EXTENSION RECEIVED
Nov 7, 2025 EEXT
SOU EXTENSION 3 FILED
Nov 7, 2025 EXT3
SOU TEAS EXTENSION RECEIVED
Nov 7, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 8, 2025 EXRA
SOU EXTENSION 2 GRANTED
May 8, 2025 EX2G
SOU EXTENSION 2 FILED
May 7, 2025 EXT2
SOU TEAS EXTENSION RECEIVED
May 7, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 3, 2025 EXRA
SOU EXTENSION 1 GRANTED
Nov 8, 2024 EX1G
SOU EXTENSION 1 FILED
Nov 7, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
Nov 7, 2024 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 7, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 12, 2024 NPUB
PUBLISHED FOR OPPOSITION
Mar 12, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 21, 2024 NONP
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Feb 21, 2024 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 2, 2024 CNSA
EXAMINER'S AMENDMENT ENTERED
Jan 31, 2024 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jan 31, 2024 GNEN
EXAMINERS AMENDMENT E-MAILED
Jan 31, 2024 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jan 31, 2024 CNEA
EXAMINER'S AMENDMENT ENTERED
Jan 18, 2024 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jan 18, 2024 GNEN
EXAMINERS AMENDMENT E-MAILED
Jan 18, 2024 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jan 18, 2024 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 27, 2023 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 26, 2023 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 26, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 26, 2023 GNRN
NON-FINAL ACTION E-MAILED
Sep 26, 2023 GNRT
NON-FINAL ACTION WRITTEN
Sep 26, 2023 CNRT
ASSIGNED TO EXAMINER
Sep 25, 2023 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 21, 2023 NWOS
NEW APPLICATION ENTERED
Dec 30, 2022 NWAP