THE LAST BEST PRICE Trademark
Serial Number: 88725543 • Registration: 6302348
THE LAST BEST PRICE is a trademark filed by
Lithia Motors, Inc.
on December 12, 2019. The trademark is classified under Class 35 (Advertising & Business).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Matthew W. Walch Latham & Watkins LLP
650 Town Center Drive, Suite 2000
Costa Mesa, CA 92626
UNITED STATES
Trademark Details
Filing Date
December 12, 2019
Registration Date
March 23, 2021
Published for Opposition
June 2, 2020
Goods & Services
Automobile dealerships
Filing History
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 23, 2026 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 10, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 10, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 10, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 10, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 10, 2022 COAR
REGISTERED-PRINCIPAL REGISTER
Mar 23, 2021 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Feb 18, 2021 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Feb 17, 2021 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Feb 2, 2021 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 2, 2021 AITU
USE AMENDMENT FILED
Jan 13, 2021 IUAF
TEAS STATEMENT OF USE RECEIVED
Jan 13, 2021 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 28, 2020 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 2, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jun 2, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 13, 2020 NONP
ASSIGNED TO LIE
Apr 23, 2020 ALIE
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 15, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 14, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 13, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 13, 2020 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 9, 2020 GNRN
NON-FINAL ACTION E-MAILED
Jan 9, 2020 GNRT
NON-FINAL ACTION WRITTEN
Jan 9, 2020 CNRT
ASSIGNED TO EXAMINER
Jan 8, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 16, 2019 NWOS
NEW APPLICATION ENTERED
Dec 16, 2019 NWAP
