PRICE-ITO

LIVE

Serial Number

99722337

Owner

Lithia Motors, Inc.

Attorney

Matthew W. Walch

First Use Date

Aug 11, 2025

Filing Date

Mar 24, 2026

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PRICE-ITO Trademark

Serial Number: 99722337

PRICE-ITO is a trademark filed by Lithia Motors, Inc. on March 24, 2026. The trademark is classified under Class 35 (Advertising & Business). The application is currently pending registration.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Lithia Motors, Inc.

Medford, OR 97501

Entity Type: 03

Legal Representation

Attorney of Record

Matthew W. Walch

603 trademarks filed View all →

Correspondence Address

Matthew W. Walch Latham & Watkins LLP

650 Town Center Drive, Suite 2000

Costa Mesa, CA 92626

United States

Trademark Details

Filing Date

March 24, 2026

Registration Date

Not Registered

First Use Anywhere

August 11, 2025

First Use in Commerce

August 11, 2025

Published for Opposition

September 1, 2026

Goods & Services

Automobile dealerships; On-line retail store services featuring new and used automobiles

Filing History

APPROVED FOR PUB - PRINCIPAL REGISTER

Aug 6, 2026 CNSA

ASSIGNED TO EXAMINER

Aug 4, 2026 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 3, 2026 NWOS

APPLICATION FILING RECEIPT MAILED

Mar 24, 2026 MAFR

NEW APPLICATION ENTERED

Mar 24, 2026 NWAP

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