THE FIRST Trademark

Entertainment services in the nature of live-action, and animated on-going television programs; production of live-action and animated television programs; entertainment services, namely, live theatrical performance featuring animated characters; computer services, namely providing information in the field of entertainment relating to movies and television via an electronic global computer network; entertainment services in the field of interactive multi-player games namely, providing an on-line computer game via online electronic communications and global computer networks

Motion picture films featuring action, adventure and/or animation, and motion picture films for broadcast on television featuring action, adventure and/or animations; live-action and animated motion picture theatrical films; digital versatile discs featuring action, adventure, and/or animations; CD ROM games; game equipment sold as a unit for playing computer games; video game cartridges; and computer game cassettes

Toys and games namely, action figures and accessories therefor; game equipment sold as a unit for playing an action type target game; stand alone video output game machines; action skill games; equipment sold as a unit for playing hand-held electronic games; electronic toys, namely electronic action toys and mechanical action toys; cases for action figures; arcade games; toy action figures and accessories therefor; toy figures; card games; equipment sold as a unit for playing card games; board games; equipment sold as a unit for playing board games; collectible toy figures; and electronic toys, namely electronic action toys