SMILEY
LIVE

Serial Number

76599965

Owner

THE SMILEY COMPANY SPRL

Attorney

Steven L. Baron

First Use Date

Dec 1, 2014

Filing Date

Jun 30, 2004

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SMILEY Trademark

Serial Number: 76599965 • Registration: 5453732

SMILEY is a trademark filed by THE SMILEY COMPANY SPRL on June 30, 2004. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 4 (Lubricants & Fuels), Class 5 (Pharmaceuticals), Class 6 (Metal Goods), Class 8 (Hand Tools), Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 38 (Telecommunications), Class 14 (Jewelry), Class 16 (Paper Goods), Class 21 (Housewares), Class 25 (Clothing), Class 26 (Fancy Goods), Class 27 (Floor Coverings), Class 28 (Toys & Sporting Goods), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 32 (Light Beverages), Class 34 (Smokers Articles), Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

3

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

4

Class 4 - Lubricants & Fuels

Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions

5

Class 5 - Pharmaceuticals

Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes

6

Class 6 - Metal Goods

Common metals and their alloys; metal building materials; transportable buildings of metal

8

Class 8 - Hand Tools

Hand tools and implements (hand-operated); cutlery; side arms; razors

9

Class 9 - Computers & Electronics

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

36

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

38

Class 38 - Telecommunications

Telecommunications

14

Class 14 - Jewelry

Precious metals and their alloys; jewellery, precious stones; horological instruments

16

Class 16 - Paper Goods

Paper and cardboard; printed matter; bookbinding material; photographs; stationery

21

Class 21 - Housewares

Household or kitchen utensils and containers; combs and sponges; brushes

25

Class 25 - Clothing

Clothing, footwear, headgear

26

Class 26 - Fancy Goods

Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles

27

Class 27 - Floor Coverings

Carpets, rugs, mats and matting, linoleum and other materials for covering floors

28

Class 28 - Toys & Sporting Goods

Games and playthings; gymnastic and sporting articles; decorations for Christmas trees

29

Class 29 - Meats & Processed Foods

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits

30

Class 30 - Staple Foods

Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations

32

Class 32 - Light Beverages

Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages

34

Class 34 - Smokers Articles

Tobacco; smokers articles; matches

35

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

THE SMILEY COMPANY SPRL (65 trademarks)

16 RUE DES TROIS ARBRES
BRUSSELS 1180 , BE

Entity Type: 16

Loufrani, Franklin (30 trademarks)

114 Eaton Square
London SW1 W9AA , GB

Entity Type: 01

Trademark Details

Filing Date

June 30, 2004

Registration Date

April 24, 2018

First Use Anywhere

December 1, 2014

First Use in Commerce

January 25, 2018

Published for Opposition

December 20, 2016

Goods & Services

Sugar, pasta, corn flakes, chewing gum

Weighing apparatus, scales, calculating machines, sound amplifiers, anti-glare glasses, computer terminals, electric, neon or luminous signs, photographic cameras, magnetic encoded cards, cartridges for video games, life jackets, computer keyboards, electrical connectors, contact lenses, electrical sockets, eyeglass cases, blank magnetic data carriers, fire extinguishers, loudspeakers, telephone apparatus, sunglasses, computer memories, computer peripheral mouse pads, computer mouse, television sets, video cameras, and video game cartridges

Spoons, hand tools, beard clippers, scissors, nail clippers, hair removing tweezers, ice picks, nail files, manicure sets, hammers, pedicure sets, pliers, electric and non-electric razors, screwdrivers and drills; electric and non-electric flat irons

[ Meat ]

metal keys for locks

Games, playthings, namely, toys in the nature of flying disks, sporting articles, golf balls, handballs, playground balls, soccer balls, baseballs, basketballs, bowling balls, footballs, tennis balls, rubber balls, sports balls, table tennis balls, volley balls, beach balls balloons, toys, namely, jigsaw puzzles; Christmas tree ornaments, party favors in the nature of small toys; namely, confetti

carpets

Food for babies, adhesive bandages, air deodorant, feminine hygiene pads, additive for nutritional purposes, sanitary napkins, car deodorants, vitamin supplements; babies' disposable diapers

Adhesive tapes for stationery or household purposes, posters, photo albums, scrapbooks, lithographic prints, stickers, loose-leaf binders, boxes of cardboard or paper, rubber stamps, calendars, printing sewing patterns, note books, business cards, postcards, tags for index cards, iron-on transfers and plastic transfers, decalcomanias, graphic art reproductions, stationery folders, writing materials, namely, note books, post cards, ball-point pens, anniversary books, appointment books, autograph books, baby books, sketch books, sketch pads, bookmarks, daily planners, date books, address books, diaries, engagement books, envelopes, electric and non- electric erasers, fountain pens, pen or pencil holders, pen or pencil trays, pencils, artists' pencils, drawing pencils, pencil boxes, pencil cases, pen cases, stationery, and envelopes, rubber erasers, wrapping paper, pencils, stationery envelopes, blank or partially printed paper labels, announcement cards, writing paper, school supplies, namely, notebooks, pencil cases, toilet paper, pictures, printed matter, namely, magazines in the field of art, lithographs, table linen of paper, handkerchiefs of paper, stationery, paper stationery, paper banners, paper bags, unmounted photographs, art prints, pen and pencil trays, printed publications, namely, magazines, newspapers, graphic art reproductions, plastic or paper envelopes, bags and pouches for merchandise packaging, writing pads, fountain pens, and paper or plastic transparencies, paper towels, embroidery design patterns, table mats of paper, pencil sharpeners

[ Telecommunication services, namely, personal communication ]

candles

Hair accessories, electric hair curlers

Bubble bath, Deodorants for personal use, lotions, false nails

Precious metals and their alloys sold in bulk, clocks, works of art of precious metal, jewelry, jewelry boxes, earrings, watches, bracelets, cuff links, brooches, necklaces

Clothing, namely, suits, dresses, t-shirts, sweatshirts, raincoats, shorts, stockings, cloth bibs, berets, hosiery, boots, suspenders, pants, baseball caps, golf caps, athletic shoes, masquerade costumes, hats, babies pants, neckties, sashes for wear, scarves, gloves, layettes, slippers, ear muffs, aprons, sportswear, namely, jogging suits, and training suits

Credit card services, monetary exchange

Advertising and marketing

Cigarette cases, cigarette lighters, ashtrays not of precious metal, cigarette holders, not of precious metal, ashtrays of precious metal for smokers

Combs, toilet brushes, water troughs, thermal insulated containers for food, terra-cotta or glass, figurines, table plates not of precious metal, brooms, cocktail picks, drinking flasks for travelers, drinking vessels, beer mugs, soap boxes, dispensing paper towels for household use, non-electric kettles, bottles sold empty, bottle openers, pitchers not of precious metal, non-electric toothbrushes, perfume burners, coffee services, not of precious metal, egg cups not of precious metal, beverage glassware, jugs, cookery molds, cooking utensils, toothpicks, cutting boards for the kitchen, trivets, toilet paper holders, soap dispensers, sponges for household purposes, scouring sponges for toilets, earthenware basins in the nature of bowls, household utensils, flower pots; gloves for household purposes, gloves for gardening, ice buckets, non-electric portable coolers for food and beverages, goblets, not of precious metal, mugs, not of precious metal, bottle- gourds, not of precious metal, crumb trays, dishes, soap holders, sponge holders, ironing boards, pepper shakers, garbage cans, trash cans, napkin rings, thermal insulated bags for food or beverages, statutes, statuettes, table plates, napkin holders, non-metal piggy banks, earthenware mugs, drinking glasses, tableware services not of precious metal

Mineral and aerated waters, fruit juices

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Jul 25, 2025 NAS8
REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED
Jul 25, 2025 8.PR
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Jul 24, 2025 EROP
POST REGISTRATION ACTION MAILED - SEC. 8
Jan 24, 2025 PRA8
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jan 16, 2025 APRE
TEAS SECTION 8 RECEIVED
Apr 23, 2024 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Apr 24, 2023 REM1
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 14, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 14, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 14, 2021 REAP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 4, 2020 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 15, 2019 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 15, 2019 COAR
REGISTERED-PRINCIPAL REGISTER
Apr 24, 2018 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Mar 20, 2018 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Mar 19, 2018 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Mar 16, 2018 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Feb 22, 2018 AITU
USE AMENDMENT FILED
Feb 8, 2018 IUAF
TEAS STATEMENT OF USE RECEIVED
Feb 8, 2018 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Aug 8, 2017 NOAM
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Jun 29, 2017 ETOP
EXTENSION OF TIME TO OPPOSE RECEIVED
Jan 18, 2017 ETOF
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 20, 2016 NPUB
PUBLISHED FOR OPPOSITION
Dec 20, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 30, 2016 NONP
WITHDRAWN FROM PUB - OG REVIEW QUERY
Nov 15, 2016 PBCR
LAW OFFICE PUBLICATION REVIEW COMPLETED
Oct 28, 2016 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 25, 2016 CNSA
EXAMINER'S AMENDMENT ENTERED
Oct 25, 2016 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Oct 25, 2016 GNEN
EXAMINERS AMENDMENT E-MAILED
Oct 25, 2016 GNEA
EXAMINERS AMENDMENT -WRITTEN
Oct 25, 2016 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 24, 2016 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 24, 2016 CRFA
ASSIGNED TO LIE
Oct 20, 2016 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 7, 2016 TROA
NOTIFICATION OF PRIORITY ACTION E-MAILED
Apr 9, 2016 GPRN
PRIORITY ACTION E-MAILED
Apr 9, 2016 GPRA
PRIORITY ACTION WRITTEN
Apr 9, 2016 CPRA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 16, 2016 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 16, 2016 CRFA
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Mar 10, 2016 ERSI
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 8, 2016 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 8, 2015 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 7, 2015 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 7, 2014 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 4, 2014 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 2, 2013 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 2, 2013 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 2, 2012 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 2, 2012 RCSC
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Aug 15, 2011 TCCA
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 2, 2011 RCSC
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 13, 2011 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 13, 2011 REAP
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 2, 2011 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Feb 2, 2011 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 29, 2010 RCSC
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 30, 2010 TCCA
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 29, 2010 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 29, 2009 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 29, 2009 RCSC
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 24, 2008 ASGN
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 29, 2008 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 28, 2008 RCSC
ASSIGNED TO LIE
Sep 4, 2007 ALIE
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 27, 2007 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 27, 2007 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jul 27, 2006 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Jan 27, 2006 RCSC
LETTER OF SUSPENSION MAILED
Jul 27, 2005 CNSL
SUSPENSION LETTER WRITTEN
Jul 26, 2005 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 25, 2005 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 19, 2005 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 19, 2005 TROA
NON-FINAL ACTION MAILED
Jan 24, 2005 CNRT
NON-FINAL ACTION WRITTEN
Jan 21, 2005 CNRT
ASSIGNED TO EXAMINER
Jan 12, 2005 DOCK
NEW APPLICATION ENTERED
Jul 13, 2004 NWAP