SMART PLAY
LIVE

Serial Number

99541880

Owner

LEGO HOLDING A/S

Attorney

Mary Mazzello

Filing Date

Dec 11, 2025

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SMART PLAY Trademark

Serial Number: 99541880

SMART PLAY is a trademark filed by LEGO HOLDING A/S on December 11, 2025. The trademark is classified under Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 16 (Paper Goods), Class 25 (Clothing), Class 28 (Toys & Sporting Goods). The application is currently pending registration.

Owner Contact Info

LEGO HOLDING A/S (91 trademarks)

KOLDINGVEJ 2
BILLUND DK-7190 , DK

Entity Type: 03

Trademark Details

Filing Date

December 11, 2025

Registration Date

Not Registered

Goods & Services

Education, entertainment and sport services; coaching; cultural activities; Entertainment information; education information

Toys, games, and playthings; Video game apparatus, arcade games, and amusement machines; Festive decorations, party novelties and artificial Christmas trees

Clothing; footwear; headgear

Downloadable and recorded content; Software; Computers and computer hardware; Teaching and instructional apparatus and instruments; Battery chargers; Batteries; Information technology and audio-visual, multimedia and photographic devices; Measuring, detecting, monitoring and controlling devices; Apparatus, instruments and cables for electricity

Printed matter, and stationery and educational supplies; Bags and articles for packaging, wrapping and storage, of paper, cardboard or plastics; instructional and teaching materials

Filing History

NOTIFICATION OF NON-FINAL ACTION E-MAILED
Apr 15, 2026 GNRN
NON-FINAL ACTION E-MAILED
Apr 15, 2026 GNRT
NON-FINAL ACTION WRITTEN
Apr 15, 2026 CNRT
ASSIGNED TO EXAMINER
Apr 13, 2026 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Apr 4, 2026 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 3, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Dec 11, 2025 MAFR
NEW APPLICATION ENTERED
Dec 11, 2025 NWAP