SHIMMER AND SHINE
LIVE

Serial Number

88282326

Owner

VIACOM INTERNATIONAL INC.

Attorney

Mallory Levitt

First Use Date

Aug 1, 2017

Filing Date

Jan 30, 2019

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SHIMMER AND SHINE Trademark

Serial Number: 88282326 • Registration: 5828361

SHIMMER AND SHINE is a trademark filed by VIACOM INTERNATIONAL INC. on January 30, 2019. The trademark is classified under Class 28 (Toys & Sporting Goods). The application is currently registered and active.

Owner Contact Info

VIACOM INTERNATIONAL INC. (5,163 trademarks)

NEW YORK, NY 10036

Entity Type: 03

Trademark Details

Filing Date

January 30, 2019

Registration Date

August 6, 2019

First Use Anywhere

August 1, 2017

First Use in Commerce

August 1, 2017

Published for Opposition

May 21, 2019

Goods & Services

Toys, games and playthings, namely, dolls and accessories therefor, action figures, [ action figure play sets, ] character figures, [ character figure play sets, ] toy figurines, [ plush toys, toy vehicles and accessories therefor, children's multiple activity toys, toy building sets, children's educational toys for developing cognitive skills, ride-on toys, construction toys, parlor games, puzzles, role-playing games, card games, ] board games [ , interactive board games, action skill games, electronic hand-held games for use with external display screen or monitor and electronic action toys ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Nov 22, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Nov 22, 2025 C15A
TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Nov 20, 2025 EROP
POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Nov 19, 2025 PR23
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 14, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
Jul 29, 2025 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 6, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Aug 6, 2019 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 21, 2019 NPUB
PUBLISHED FOR OPPOSITION
May 21, 2019 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 1, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Mar 27, 2019 CNSA
ASSIGNED TO EXAMINER
Mar 26, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 22, 2019 NWOS
NEW APPLICATION ENTERED
Feb 2, 2019 NWAP