SELF OR HELP
LIVE

Serial Number

85356834

Owner

ESF Financial, Inc.

Attorney

Eryn Y. Truong

First Use Date

Mar 13, 2012

Filing Date

Jun 27, 2011

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SELF OR HELP Trademark

Serial Number: 85356834 • Registration: 4155650

SELF OR HELP is a trademark filed by ESF Financial, Inc. on June 27, 2011. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

ESF Financial, Inc. (2 trademarks)

2140 Laguna Rd
Santa Rosa, CA 95401

Entity Type: 03

FREIBURGER , EILEEN (2 trademarks)

2140 LAGUNA RD.
SANTA ROSA, CA 95401

Entity Type: 01

Trademark Details

Filing Date

June 27, 2011

Registration Date

June 5, 2012

First Use Anywhere

March 13, 2012

First Use in Commerce

March 13, 2012

Published for Opposition

November 15, 2011

Goods & Services

Mutual fund investment services; retirement fund investment services; investment management services; financial planning; securities brokerage services; money management; financial analysis; providing financial information by electronic means; providing personalized investment information, investment account management and securities brokerage services, all by means of wireless communication devices and by means of the Internet; research in the field of investments and finance; securities brokerage services provided to holders of stock options; financial services, namely, agency services in the field of securities; financial market information services, namely, compiling and providing information regarding securities; providing personalized investment information by electronic mail; financial and investment services, namely, asset and investment acquisition, consultation, advisory and development and management and brokerage in the fields of stocks, bonds, options, [ commodities, futures ] and other securities, and the investment of funds of others

Filing History

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Apr 16, 2025 EWAF
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 16, 2025 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 26, 2025 ASGN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 14, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 14, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 14, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Nov 14, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Nov 14, 2023 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Dec 20, 2022 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Dec 20, 2022 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Dec 20, 2022 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 20, 2022 APRE
TEAS SECTION 8 & 9 RECEIVED
Jun 6, 2022 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jun 5, 2021 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jun 18, 2018 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 18, 2018 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 18, 2018 APRE
TEAS SECTION 8 & 15 RECEIVED
Jun 5, 2018 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 5, 2017 REM1
REGISTERED-PRINCIPAL REGISTER
Jun 5, 2012 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 3, 2012 SUNA
LAW OFFICE REGISTRATION REVIEW COMPLETED
May 2, 2012 REGV
ASSIGNED TO LIE
May 1, 2012 ALIE
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Apr 11, 2012 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Apr 10, 2012 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Apr 10, 2012 AITU
USE AMENDMENT FILED
Mar 20, 2012 IUAF
TEAS STATEMENT OF USE RECEIVED
Mar 20, 2012 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jan 10, 2012 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 15, 2011 NPUB
PUBLISHED FOR OPPOSITION
Nov 15, 2011 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 26, 2011 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 12, 2011 CNSA
ASSIGNED TO EXAMINER
Oct 12, 2011 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 1, 2011 NWOS
NEW APPLICATION ENTERED
Jun 30, 2011 NWAP