OBJECTIVE BUT OPINIONATED
LIVE

Serial Number

98269434

Owner

ESF Financial, Inc.

Attorney

Eryn Y. Truong

Filing Date

Nov 14, 2023

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OBJECTIVE BUT OPINIONATED Trademark

Serial Number: 98269434

OBJECTIVE BUT OPINIONATED is a trademark filed by ESF Financial, Inc. on November 14, 2023. The trademark is classified under Class 36 (Insurance & Financial), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

ESF Financial, Inc. (2 trademarks)

2140 Laguna Rd
Santa Rosa, CA 95401

Entity Type: 03

FREIBURGER , EILEEN (2 trademarks)

2140 LAGUNA RD.
SANTA ROSA, CA 95401

Entity Type: 01

Trademark Details

Filing Date

November 14, 2023

Registration Date

Not Registered

Published for Opposition

September 10, 2024

Goods & Services

Compiling financial information for business purposes

Mutual fund investment services; retirement fund investment services; investment management services; financial planning; financial advisory services; securities brokerage services; financial services, namely, money management; financial analysis; providing financial information by electronic means; financial consultation, namely, providing personalized financial investment information, financial investment account management and securities brokerage services, all by means of wireless communication devices and by means of the Internet; research in the field of financial investments and finance; securities brokerage services provided to holders of stock options; financial services, namely, agency services in the field of securities particularly security brokerage; financial market information services, namely, compiling and providing financial information regarding securities for financial investment purposes; financial consultation, namely, providing personalized financial investment information by electronic mail; financial investment management services, namely, asset and investment acquisition, consultation, advisory and development and management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Apr 17, 2026 EXRA
SOU EXTENSION 3 GRANTED
Apr 16, 2026 EX3G
SOU EXTENSION 3 FILED
Apr 16, 2026 EXT3
SOU TEAS EXTENSION RECEIVED
Apr 16, 2026 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 4, 2025 EXRA
SOU EXTENSION 2 GRANTED
Nov 3, 2025 EX2G
SOU EXTENSION 2 FILED
Nov 3, 2025 EXT2
SOU TEAS EXTENSION RECEIVED
Nov 3, 2025 EEXT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 16, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 16, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 16, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 16, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 16, 2025 COAR
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 3, 2025 EXRA
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Feb 26, 2025 ASGN
SOU EXTENSION 1 GRANTED
Dec 26, 2024 EX1G
SOU EXTENSION 1 FILED
Dec 26, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
Dec 26, 2024 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 5, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 10, 2024 NPUB
PUBLISHED FOR OPPOSITION
Sep 10, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 21, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 3, 2024 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 24, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 24, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 24, 2024 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 22, 2024 GNRN
NON-FINAL ACTION E-MAILED
Jun 22, 2024 GNRT
NON-FINAL ACTION WRITTEN
Jun 22, 2024 CNRT
ASSIGNED TO EXAMINER
Jun 20, 2024 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 18, 2023 NWOS
NEW APPLICATION ENTERED
Nov 17, 2023 NWAP