PLAYA

LIVE

Serial Number

88436635

Owner

Playa Products, Inc.

Attorney

Natasha Shabani

First Use Date

May 18, 2017

Filing Date

May 18, 2019

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PLAYA Trademark

Serial Number: 88436635 • Registration: 6224915

PLAYA is a trademark filed by Playa Products, Inc. on May 18, 2019. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Owner Contact Info

Playa Products, Inc. (3 trademarks)

San Francisco, CA 94103

Entity Type: 03

PLAYA BEAUTY, LLC (14 trademarks)

1430 S DIXIE HWY
CORAL GABLES, FL 33146

Entity Type: 16

FORMA BRANDS, LLC (24 trademarks)

10303 NORRIS AVE
PACOIMA, CA 91331

Entity Type: 16

Legal Representation

Attorney of Record

Natasha Shabani

1,627 trademarks filed View all →

Correspondence Address

Natasha Shabani Greenberg Glusker Fields Claman & Machtinger LLP

2049 Century Park East

Suite 2600

Los Angeles, CA 90067

United States

Trademark Details

Filing Date

May 18, 2019

Registration Date

December 22, 2020

First Use Anywhere

May 18, 2017

First Use in Commerce

May 18, 2017

Published for Opposition

October 6, 2020

Goods & Services

Hair shampoos and conditioners; hair oil; and hair styling products, namely, hair styling preparations

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Dec 22, 2025 REM1

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 30, 2025 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 30, 2025 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 30, 2025 REAP

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 30, 2025 CHAN

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 30, 2025 COAR

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

May 7, 2025 ASGN

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Nov 22, 2023 ASGN

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jan 6, 2022 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jan 6, 2022 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jan 6, 2022 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jan 6, 2022 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jan 6, 2022 COAR

REGISTERED-PRINCIPAL REGISTER

Dec 22, 2020 R.PR

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Oct 6, 2020 NPUB

PUBLISHED FOR OPPOSITION

Oct 6, 2020 PUBO

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Sep 25, 2020 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Sep 25, 2020 TCCA

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Sep 25, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Sep 25, 2020 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Sep 25, 2020 COAR

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Sep 16, 2020 NONP

APPROVED FOR PUB - PRINCIPAL REGISTER

Sep 1, 2020 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Aug 20, 2020 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Aug 20, 2020 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Aug 17, 2020 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 17, 2020 GNRN

NON-FINAL ACTION E-MAILED

Aug 17, 2020 GNRT

NON-FINAL ACTION WRITTEN

Aug 17, 2020 CNRT

NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED

Aug 13, 2020 AAUA

USE AMENDMENT ACCEPTED

Aug 12, 2020 IUAA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jul 24, 2020 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jul 24, 2020 CRFA

TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED

Jul 22, 2020 ERSI

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Jul 22, 2020 CHAN

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 22, 2020 TCCA

TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Jul 22, 2020 EWAF

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jul 22, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jul 22, 2020 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Jul 22, 2020 COAR

NOTIFICATION OF LETTER OF SUSPENSION E-MAILED

Mar 26, 2020 GNS3

LETTER OF SUSPENSION E-MAILED

Mar 26, 2020 GNSL

SUSPENSION LETTER WRITTEN

Mar 26, 2020 CNSL

AMENDMENT TO USE PROCESSING COMPLETE

Mar 6, 2020 AUPC

TEAS/EMAIL CORRESPONDENCE ENTERED

Feb 22, 2020 TEME

ASSIGNED TO LIE

Feb 22, 2020 ALIE

USE AMENDMENT FILED

Feb 17, 2020 IUAF

CORRESPONDENCE RECEIVED IN LAW OFFICE

Feb 17, 2020 CRFA

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Feb 17, 2020 TROA

TEAS AMENDMENT OF USE RECEIVED

Feb 17, 2020 EAAU

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 17, 2020 TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 17, 2020 CHAN

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 17, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 17, 2020 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 17, 2020 COAR

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Feb 17, 2020 TCCA

APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Feb 17, 2020 CHAN

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Feb 17, 2020 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Feb 17, 2020 REAP

TEAS CHANGE OF OWNER ADDRESS RECEIVED

Feb 17, 2020 COAR

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Aug 19, 2019 GNRN

NON-FINAL ACTION E-MAILED

Aug 19, 2019 GNRT

NON-FINAL ACTION WRITTEN

Aug 19, 2019 CNRT

ASSIGNED TO EXAMINER

Aug 6, 2019 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Jun 4, 2019 NWOS

NEW APPLICATION ENTERED

May 22, 2019 NWAP

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