TrademarkDir
PLAYA
LIVE

Serial Number

90588248

Owner

Playa Products, Inc.

Attorney

Natasha Shabani

First Use Date

May 18, 2017

Filing Date

Mar 18, 2021

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PLAYA Trademark

Serial Number: 90588248 • Registration: 7172126

PLAYA is a trademark filed by Playa Products, Inc. on March 18, 2021. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Playa Products, Inc. (3 trademarks)

San Francisco, CA 94103

Entity Type: 03

PLAYA BEAUTY, LLC (14 trademarks)

1430 S DIXIE HWY
CORAL GABLES, FL 33146

Entity Type: 16

FORMA BRANDS, LLC (24 trademarks)

10303 NORRIS AVE
PACOIMA, CA 91331

Entity Type: 16

Trademark Details

Filing Date

March 18, 2021

Registration Date

September 26, 2023

First Use Anywhere

May 18, 2017

First Use in Commerce

May 18, 2017

Published for Opposition

May 24, 2022

Goods & Services

Cosmetics; cosmetic powders for the skin and eyes; cosmetic skin creams; facial lotions and gels; body lotions, creams and gels; hair shampoos and hair conditioners; hair oil; and hair styling products, namely, hair styling preparations; skin soap; facial and body cleansers; non-medicated suncare preparations for the face and body

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 30, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 30, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 30, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 30, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 30, 2025 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 7, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 22, 2023 ASGN
NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 26, 2023 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 26, 2023 R.PR
1(B) BASIS DELETED; PROCEED TO REGISTRATION
Aug 21, 2023 DP1B
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 21, 2023 AITU
NOTICE OF ALLOWANCE CANCELLED
Jul 17, 2023 IUCN
TEAS POST PUBLICATION AMENDMENT RECEIVED
Jul 17, 2023 EPPA
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Jan 13, 2023 EXRA
SOU EXTENSION 1 GRANTED
Jan 11, 2023 EX1G
SOU EXTENSION 1 FILED
Jan 11, 2023 EXT1
SOU TEAS EXTENSION RECEIVED
Jan 11, 2023 EEXT
CORRECTED NOA E-MAILED
Nov 22, 2022 NOAC
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jul 19, 2022 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 24, 2022 NPUB
PUBLISHED FOR OPPOSITION
May 24, 2022 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 4, 2022 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 21, 2022 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 19, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 18, 2022 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 18, 2022 TROA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 6, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 6, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 6, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 6, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 6, 2022 COAR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Oct 21, 2021 GNRN
NON-FINAL ACTION E-MAILED
Oct 21, 2021 GNRT
NON-FINAL ACTION WRITTEN
Oct 21, 2021 CNRT
ASSIGNED TO EXAMINER
Oct 20, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 21, 2021 NWOS
NEW APPLICATION ENTERED
Mar 22, 2021 NWAP

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