TrademarkDir
PLAYA
LIVE

Serial Number

87176835

Owner

Playa Products, Inc.

Attorney

Natasha Shabani

First Use Date

May 18, 2017

Filing Date

Sep 20, 2016

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PLAYA Trademark

Serial Number: 87176835 • Registration: 6208220

PLAYA is a trademark filed by Playa Products, Inc. on September 20, 2016. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

Playa Products, Inc. (3 trademarks)

San Francisco, CA 94103

Entity Type: 03

PLAYA BEAUTY, LLC (14 trademarks)

1430 S DIXIE HWY
CORAL GABLES, FL 33146

Entity Type: 16

FORMA BRANDS, LLC (24 trademarks)

10303 NORRIS AVE
PACOIMA, CA 91331

Entity Type: 16

Trademark Details

Filing Date

September 20, 2016

Registration Date

December 1, 2020

First Use Anywhere

May 18, 2017

First Use in Commerce

May 18, 2017

Published for Opposition

September 15, 2020

Goods & Services

cosmetics; cosmetic powders for the skin and eyes; cosmetic skin creams; facial lotions and gels; body lotions, creams and gels; hair shampoos and hair conditioners; skin soap; facial and body cleansers; non-medicated suncare preparations for the face and body

Filing History

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 1, 2025 REM1
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 30, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 30, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 30, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 30, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 30, 2025 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 7, 2025 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Nov 22, 2023 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 6, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 6, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 6, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 6, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 6, 2022 COAR
REGISTERED-PRINCIPAL REGISTER
Dec 1, 2020 R.PR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 25, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 25, 2020 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 25, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 25, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 25, 2020 COAR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 15, 2020 NPUB
PUBLISHED FOR OPPOSITION
Sep 15, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 26, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 11, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jul 27, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jul 27, 2020 CRFA
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Jul 22, 2020 ERSI
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jul 22, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jul 22, 2020 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jul 22, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jul 22, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jul 22, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jul 22, 2020 COAR
NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Apr 23, 2020 AAUA
USE AMENDMENT ACCEPTED
Apr 22, 2020 IUAA
AMENDMENT TO USE PROCESSING COMPLETE
Apr 16, 2020 AUPC
USE AMENDMENT FILED
Apr 16, 2020 IUAF
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Mar 9, 2020 GNS3
LETTER OF SUSPENSION E-MAILED
Mar 9, 2020 GNSL
SUSPENSION LETTER WRITTEN
Mar 9, 2020 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 24, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 24, 2020 CRFA
ASSIGNED TO LIE
Feb 22, 2020 ALIE
TEAS AMENDMENT OF USE RECEIVED
Feb 17, 2020 EAAU
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Feb 17, 2020 ERSI
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 17, 2020 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 17, 2020 CHAN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 17, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 17, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 17, 2020 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 17, 2020 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 17, 2020 CHAN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 17, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 17, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 17, 2020 COAR
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Nov 8, 2019 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
May 8, 2019 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Oct 30, 2018 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Apr 27, 2018 RCSC
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Oct 25, 2017 RCSC
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Apr 21, 2017 GNS3
LETTER OF SUSPENSION E-MAILED
Apr 21, 2017 GNSL
SUSPENSION LETTER WRITTEN
Apr 21, 2017 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 20, 2017 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 20, 2017 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 20, 2017 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Dec 29, 2016 GNRN
NON-FINAL ACTION E-MAILED
Dec 29, 2016 GNRT
NON-FINAL ACTION WRITTEN
Dec 29, 2016 CNRT
ASSIGNED TO EXAMINER
Dec 27, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 24, 2016 NWOS
NEW APPLICATION ENTERED
Sep 23, 2016 NWAP

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