PLAY LIKE NEVER BEFORE
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PLAY LIKE NEVER BEFORE Trademark

Serial Number: 79297547 • Registration: 6451015

PLAY LIKE NEVER BEFORE is a trademark filed by Sony Interactive Entertainment Inc. on June 29, 2020. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 28 (Toys & Sporting Goods), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

Sony Interactive Entertainment Inc. (5 trademarks)

1-7-1 Konan, Minato-ku
Tokyo 108-0075 , JP

Entity Type: 99

Trademark Details

Filing Date

June 29, 2020

Registration Date

August 17, 2021

Published for Opposition

June 1, 2021

Goods & Services

Video game consoles; controllers for game consoles; * gaming headphones specially adapted for use in consumer video games * [ video gaming headsets specially adapted for use in playing video games; ] remote controls for video game consoles

Provision of non-downloadable games on the Internet; organizing competitions in the field of video games; entertainment services relating to esports, namely, arranging and conducting e-sports competitions; games services, namely, providing online video games, conducting live poker games, and providing games of chance provided via computer networks and global communication networks; entertainment services, namely, providing on-line video and computer games; entertainment services, namely, providing temporary use of online non-downloadable video and computer games; entertainment services, namely, providing information in the field of gaming

Downloadable and recorded video game software; recorded game software; downloadable and recorded computer game software; recorded computer game software; downloadable mobile game software; downloadable game software; virtual reality headsets; * programs for consumer video game consoles with camera functions * [ cameras for video game consoles; ] chargers for game console controllers; downloadable software in the nature of a mobile application for playing games; downloadable computer application software for playing video and computer games; downloadable computer software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; battery chargers for video game machines; battery chargers used for controllers for game consoles; virtual reality headsets for use in video gaming

Online retail store services featuring video game software, video game * apparatus * [ hardware, ] and video game accessories; online retail store services featuring downloadable game software, audio, and video; online retail store services featuring virtual goods, namely, * image data relating to * emoticons, badges, images, icons, tools, weapons, food items, clothing, and currency for use in online virtual worlds

Transmission and delivery of video and audiovisual content in the fields of gaming and entertainment via the internet through a subscription service; electronic transmission and streaming of digital media content for others via cloud-based computer networks; streaming of audio, visual and audiovisual material via a computer network in the fields of gaming and entertainment; video-on-demand transmission services in the fields of gaming and entertainment; transmission and streaming of subscription-based audiovisual content in the fields of gaming and entertainment via the internet; data transmission and telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services; telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services

Filing History

NOTICE OF SUIT
Jun 29, 2026 NOSU
NOTICE OF SUIT
Jun 29, 2026 NOSU
NOTICE OF SUIT
Jun 29, 2026 NOSU
NOTICE OF SUIT
Jun 29, 2026 NOSU
NOTICE OF SUIT
Jun 23, 2026 NOSU
NOTICE OF SUIT
Jun 22, 2026 NOSU
NOTICE OF SUIT
Jun 22, 2026 NOSU
NOTICE OF SUIT
Jun 22, 2026 NOSU
NOTICE OF SUIT
Jun 22, 2026 NOSU
NOTICE OF SUIT
May 20, 2026 NOSU
NOTICE OF SUIT
May 20, 2026 NOSU
NOTICE OF SUIT
Apr 14, 2026 NOSU
NEW REPRESENTATIVE AT IB RECEIVED
Jun 12, 2025 NREP
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 8, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 8, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 8, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 8, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 8, 2025 COAR
INVALIDATION REVIEWED - NO ACTION REQUIRED BY OFFICE
Jul 23, 2024 INNA
PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Jun 14, 2024 INPR
NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Nov 14, 2023 NURC
CORRECTION UNDER SECTION 7 - PROCESSED
Oct 9, 2023 COC.
NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Sep 19, 2023 NURC
LIMITATION FROM THE IB EXAMINED AND ENTERED
Aug 14, 2023 LIME
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 11, 2023 APRE
CORRECTION UNDER SECTION 7 - PROCESSED
Aug 11, 2023 COC.
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 11, 2023 APRE
LIMITATION OF GOODS RECEIVED FROM IB
May 8, 2023 LIMG
FINAL DECISION TRANSACTION PROCESSED BY IB
Feb 14, 2022 FINO
FINAL DISPOSITION NOTICE SENT TO IB
Jan 25, 2022 FICS
FINAL DISPOSITION PROCESSED
Jan 25, 2022 FIMP
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Nov 17, 2021 FICR
REGISTERED-PRINCIPAL REGISTER
Aug 17, 2021 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jun 1, 2021 NPUB
PUBLISHED FOR OPPOSITION
Jun 1, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 12, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 26, 2021 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 26, 2021 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 26, 2021 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 26, 2021 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 26, 2021 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 3, 2021 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 2, 2021 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 2, 2021 TROA
REFUSAL PROCESSED BY IB
Dec 20, 2020 RFNT
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Dec 1, 2020 RFCS
REFUSAL PROCESSED BY MPU
Nov 30, 2020 RFRR
APPLICATION FILING RECEIPT MAILED
Nov 13, 2020 MAFR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Nov 11, 2020 RFCR
NON-FINAL ACTION WRITTEN
Nov 10, 2020 CNRT
ASSIGNED TO EXAMINER
Nov 9, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 9, 2020 NWOS
SN ASSIGNED FOR SECT 66A APPL FROM IB
Nov 5, 2020 REPR