PERSONA Trademark
Serial Number: 99725860
Trademark Classes
Class 3 - Cosmetics & Cleaning
Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring
Class 9 - Computers & Electronics
Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments
Class 41 - Education & Entertainment
Education; providing of training; entertainment; sporting and cultural activities
Class 42 - Computer & Scientific
Scientific and technological services; industrial analysis and research services
Class 43 - Hotels & Restaurants
Services for providing food and drink; temporary accommodation
Class 14 - Jewelry
Precious metals and their alloys; jewellery, precious stones; horological instruments
Class 16 - Paper Goods
Paper and cardboard; printed matter; bookbinding material; photographs; stationery
Class 18 - Leather Goods
Leather and imitations of leather; animal skins, hides; trunks and travelling bags
Class 21 - Housewares
Household or kitchen utensils and containers; combs and sponges; brushes
Class 24 - Fabrics
Textiles and textile goods; bed covers; table covers
Class 26 - Fancy Goods
Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles
Class 28 - Toys & Sporting Goods
Games and playthings; gymnastic and sporting articles; decorations for Christmas trees
Class 30 - Staple Foods
Coffee, tea, cocoa and artificial coffee; rice; tapioca and sago; flour and preparations
Class 32 - Light Beverages
Beers; mineral and aerated waters and other non-alcoholic beverages; fruit beverages
Owner Contact Info
SUMITOMO FUDOSAN OSAKI GARDEN TOWER
TOKYO 141-0033 , JP
Entity Type: 03
Legal Representation
Correspondence Address
Anna Kurian Shaw Hogan Lovells Cadwalader US LLP
555 13TH STREET NW
Washington, DC 20004
United States
Trademark Details
Filing Date
March 26, 2026
Registration Date
Not Registered
Goods & Services
Cosmetic utensils in the nature of thread for eyebrow threading; toothbrushes, non-electric; hair brushes; toiletary cases sold empty; non-electric kitchen utensils, cookware, and implements not including gas water heaters for household use, namely, non-electric cooking pots and pans, non-electric frying pans, cutting boards, bowls, mitts and kitchen sieves; non-electric kitchen containers, not including gas water heaters for household use; non-electric cooking heaters for household purposes, namely, non-electric heaters for feeding bottles; dinnerware; cups; toilet utensiles, namely, toilet paper holders, toilet brushes and toilet plungers; tableware other than knives forks and spoons, namely, tea services in the nature of tableware, coffee services in the nature of tableware, bowls, cups and glasses; chopsticks; chopstick cases; trays for household purposes; coasters, not of paper or textile; waste paper baskets; feeding vessels for pets; soap holders; dishes for soap; floss for dental purposes; plates; place mats, not of paper or textile; tablemats, not of paper or textile; dustbins for household purposes; coin banks; flower pots; watering cans; Soap dispensing bottles, sold empty; covers for tissue boxes; shoe horns
Beer; non-alcoholic carbonated drinks, namely, soda pops, cream soda, Ramune (Japanese soda pops), soda water and fruit-flavoured carbonated drinks; fruit juice beverages; whey beverages; vegetable juices; non-alcoholic beverages, namely, fruit juice beverages, vegetable juice beverages, fruit vinegar beverages, beverages flavoured with tea or coffee, honey-based beverages; concentrates, syrups and powders used in the preparation of soft drinks; soft drinks containing tapioca; non-alcoholic beer-flavored beverages; hop extract for brewing beer
Services for providing food and drink; providing temporary accommodation; accommodation bureau services, namely, providing hotel accommodation services and providing boarding house services; food and drink catering; providing retirement home services; cafes; cafeterias; providing campground facilities; providing canteen services; rental of temporary accommodation; providing boarding house services; providing tourist home services; providing hotel accommodation services; day-nurseries services, namely, creche services; restaurants; boarding house bookings; hotel reservations services, namely, reservation of hotel rooms; self-service restaurants; providing snack bar services; boarding for animals; bar services; lodging services, namely, providing holiday camp services; temporary accommodation reservations; providing motel services; rental of chairs, tables, glassware; rental of meeting rooms; rental of cooking equipment for industrial purposes; rental of non-electric cooking heaters for household purposes; food sculpting; rental of towels for hotels
Cosmetic soap; hair shampoos and conditioners; hand cleaners; toothpastes; cosmetics; non-medicated hair treatment preparations for cosmetic purposes; perfumes; nail cosmetics; abrasive paper; abrasive cloth; abrasive sand; artificial pumice stones for personal use; polishing paper; false nails; false eyelashes; non-medicated toiletry preparations; dentifrices; non-medicated skin care preparation; hair care preparation ; laundry bleaching preparations; deodorants for human beings or for animals; non-medicated grooming preparations for pets, namely, shampoos for pets; mouthwashes, not for medical purposes; bath preparations, not for medical purposes; cosmetics for children; beauty masks; air fragrancing preparations; nail art stickers; deodorants for pets; bath bombs; cotton sticks for cosmetic purpose
Precious metals; unwrought and semi-wrought precious stones and their imitations; key rings; key straps being leather key chains; key chains; jewellery boxes; trophies of precious metal in the nature of prize cups; commemorative shields of precious metal; ornaments of precious metal in the nature of jewelry; shoe ornaments, namely, shoe jewelry of precious metal; clocks and watches; jewelry; charms for key rings; non-monetary coins; jewelry charms; jewelry necklaces; jewelry bracelets; earrings; tie pins; rings being jewelry; medals; ornamental lapel pins; shoe jewelry; watch bands; works of art of precious metal; commemorative coins
Pastes and other adhesives for stationery or household purposes; towels of paper; table napkins of paper; stationery; stationery goods, namely, stickers; printed matter, namely, comic books, instruction manuals, children's books, children's activity books, songbooks, children's magazines and magazines in the field of computer games, video games, cartoons and music; printed catalogues in the field of computer games, video games, cartoons and music; printed calendars; printed general feature magazines ; printed books, namely, coloring books, date books, printed picture books and printed reference books in the field of computer games, video games, cartoons and music; printed pamphlets in the field of computer games, video games, cartoons and music; printed sports trading cards; printed photographs; bags of paper or plastics, for merchandise packaging; boxes of cardboard or paper; wrapping paper; coasters of paper; place mats of paper; tablecloths of paper; printed announcement cards, blank note cards, correspondence cards, greeting cards, holiday cards, and invitation cards; printed greeting cards; printed note books; writing instruments; posters made of paper; graphic art reproductions; photograph stands, namely, desktop photo display easels; office requisites, except furniture, namely, pens, pencils, markers, envelopes, paper clips, rubber bands and staplers; pictures, namely, art pictures in the nature of paintings; decals; paper party decorations; printed sewing patterns; stencils; tailors' chalk; passport holders; bookends; baggage claim check tags of paper; printing paper; printed publications, namely, user manuals for instructing users on video games; printed instruction manuals for instructing users on video game apparatus and equipment; printed game strategy guides and manuals; printed educational materials in the field of arts, culture, information technology and computer programming; paper handkerchiefs; badges for wear not of precious metal, namely, paper name badges for wear
Insignias for wear, not of precious metal, namely, textile patches, embroidered emblems and textile name tags; clothing accessories, namely, clothing buckles; badges for wear, not of precious metal, namely, ornamental novelty badges; clothing accessories, namely, brooches for clothing; Obi-dome being special sash clips for obi; ornamental adhesive patches for jackets; brassards; haberdashery, namely, appliques; ornamental novelty pins, other than jewellery; hair ornaments being hair combs; hair pieces; hair barrettes; oriental hair pins; toupees; hair nets; hair bands; hair pins and grips; Mage being chignons for Japanese hair styling; Marugushi being ornamental combs for Japanese hair styling; ribbons for the hair; buttons; beads for handicraft work; snap fasteners; slide fasteners, namely, zippers; hook and pile fastening tapes; zippers; artificial garlands and wreaths for ceremonies or funerals; artificial flowers; artificial foliage; false beards; false moustaches; nonelectric hair curlers other than hand implements; shoe eyelets; shoe laces; metal fasteners for shoes and boots; haberdashery dressmakers' articles except thread, namely, beads other than for making jewelry, hooks, bows, ribbons, tassels and laces; fastenings for clothing, namely, clothing hooks; novelty buttons, namely, ornamental novelty badges; haberdashery, namely, heat adhesive patches for decoration of textile articles; ornamental cloth patches; sewing kits; knitting kits comprised primarily of knitting needles and also including yarn and printed knitting patterns; sewing boxes; charms, other than for jewelry, key rings or key chains, namely, decorative charms for mobile phones and smartphones, charms for attachment to zipper pulls and buttons for clothing, decorative charms for eyewear, decorative backpack charms
Tea; prepared coffee and coffee-based beverages; prepared cocoa and cocoa-based beverages; bread and buns; sandwiches; hamburger sandwiches; pizzas; hot dog sandwiches; meat pies; ice cream; cereal preparations, namely, breakfast cereals; sushi; ravioli; instant confectionery mixes, namely, cake mixes, crepe mixes, cocoa mixes, cookie mixes; crepes; pasta sauce; biscuits; cookies; cereal-based snack bars; candy; pies; pasta; almond confectionery; chocolate confectionery; confectionery, namely, fondants; confectionery, namely, fruit jelly candy; confectionery, namely, sweet fruit pastes for flavoring food; peanut confectionery; fruit-based confectionery, namely, fruit candies; tea-based beverages; chocolate; popcorn; chewing gums; cakes; condiments, namely, mustard, mayonnaise, oyster sauce, soy sauce, chilli sauce, salsa sauce, barbecue sauce, vinegar; seasonings; ketchup; dressings for salad; ice cream mixes; sherbet mixes; oatmeal; corn flakes; noodles; instant jelly mixes, namely, mixes for making fruit jelly candy; instant pancake mixes; Chinese stuffed dumplings; Chinese steamed dumplings; steamed buns stuffed with minced meat; boxed lunches consisting of rice, with added meat, fish or vegetables
Coin-operated video games; arcade game machines; arcade video game machines; amusement game machines; toy vehicles; dolls; stuffed toys; toy action figures; toy figures; arcade redemption game machines that dispense tickets to successful players; arcade crane game machines; trading card games; playing cards; gaming machines, namely, slot machines; video game machines; controllers for game consoles; joysticks for video games; plush toys; portable games with liquid crystal displays; hand-held units for playing electronic games; protective films adapted for screens for portable games; protective carrying cases specially adapted for handheld video games; jigsaw puzzles; doll playsets; playsets for action figures; ornaments for Christmas trees, except illumination articles and confectionery; paper party hats; party favors in the nature of small toys; balloons; play balloons; board games; game cards; cases for trading cards for games, namely, carrying cases specially adapted to hold trading cards for games; card games; toys for pets; portable handheld game consoles incorporating telecommunication functions; fishing tackle; butterfly nets; strength training apparatus; ride-on toys; plush dolls; amusement machines and apparatus for use in amusement parks, all being amusement game machines; commercial video game machines; parts and accessories for commercial video game machines sold separately, namely, video screens; commercial medal-dispensing game machines, namely, commercial arcade game machines that dispense medals when a user wins a game; commercial ticket-dispensing game machines, namely, arcade redemption game machines that dispense tickets to successful players; flat acrylic toy figures with stands; scale model figure toys, namely scale model vehicles; dice; game boards for sugoroku Japanese dice games; dice cups; diamond games, namely, Chinese checkers games; chess sets; checker sets; apparatuses for use in performing magic tricks; domino sets comprised of dominoes; Mah jong games; game equipment for casino games, namely, game chips; darts games; electronic dart games ; toy jewelry; bath toys; electronic action toys; plastic character toys; children's educational toys for developing cognitive skills; construction toys; children's multiple activity toys; toy building sets comprising toy building blocks; amusement park rides; trading cards for games; Banners not of paper, namely, exercise and gymnastic banners
Entertainment services, namely, providing on-line video games and on-line computer games; providing entertainment information on on-line games; providing online non-downloadable videos and computer graphics images, featuring scenes and characters based on computer and video games; providing amusement facilities; organization, production and presentation of video and computer game contests; arranging and conducting of computer game tournaments; providing entertainment information about amusement facilities; providing on-line music, not downloadable; entertainment services, namely, providing motion picture films, television shows, live theater shows, live theater plays, and live music performances; providing entertainment information; gaming services, namely, providing online computer gaming services; entertainment services, namely, arranging and conducting of game tournaments and esports competitions; providing online non-downloadable electronic publications in the nature of books, manuals, catalogs, pamphlets, and magazines in the field of computer games, video games, cartoons and music; film production, other than advertising films; games equipment rental; providing theme park facilities; reference libraries of literature and documentary records; book rental; entertainment planning, direction, presentation, organization and arrangement, all in the nature of production services for the production of motion picture films, television shows, live theater shows, live theater plays, and live shows featuring musical performances; ; presentation of movies, namely, showing of movies; providing entertainment information relating to the planning, organization, arrangement and showing of movies, entertainment shows, plays and musical performances; movie showing, movie film production, and movie film distribution; providing entertainment information relating to providing on-line graphics, movies showing, moving images, images, and music; ; providing entertainment information about music, which is provided via texts; providing online non-downloadable music, and providing on-line non-downloadable graphics and images featuring entertainment information about music; providing on-line non-downloadable graphics, movies showing, moving images, images, music and entertainment-related music information including such information that is distributed via texts; production of shows, namely, production of television programs; on-line production of radio and television programs; directing of radio and television programs; providing information relating to direction of radio and television programs; organization of sporting events; providing sports information; organization of entertainment exhibition events, namely, art exhibitions, athletic exhibitions, museum exhibitions, game shows; photography, namely, organization, arranging and conducting of photo sessions for cultural or entertainment purposes; providing information relating to sports; providing entertainment information relating to sporting and cultural events; ; organizing and conducting of sporting and cultural events; rental of game machines and apparatus; rental of sports equipment, except vehicles; photography ; rental of amusement machines and apparatus; provision of sports facilities; providing information relating to computer graphic design; digital image editing, namely, video editing; providing entertainment information in the field of casinos; providing casino facilities; rental of toys; production of animated cartoons; providing online non-downloadable publications, namely, instruction manuals for instructing users on video game apparatus and equipment
Downloadable and recorded computer game programs; downloadable and recorded computer game software; downloadable video game software; downloadable and recorded video game programs; video game cartridges and discs; mobile phone straps; protective cases for cell phones; downloadable music files; prerecorded audio and video compact discs featuring animations, movies and television shows; recorded video discs and video tapes featuring animations, movies and television shows; downloadable electronic publications in the nature of books, manuals, catalogs, pamphlets, and magazines in the field of computer games, video games, cartoons and music; downloadable software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; application software for blockchain technology, namely, downloadable computer software for managing cryptocurrency transactions using blockchain technology; prerecorded and downloadable computer programs for managing cryptocurrency using blockchain technology; downloadable multimedia files containing texts, image files of accessories for computer game and video game avatars, video recordings featuring movie clips and memes, music files, and audio files featuring music dialogue related to computer games and video games authenticated by non-fungible tokens (NFT); downloadable image files containing trading cards authenticated by non-fungible tokens (NFT); downloadable image files featuring scenes and characters based on computer and video games; musical video recordings ; musical sound recordings; cinematographic film, exposed; protective films adapted for smartphones; pre-recorded motion picture films featuring animations, movies and television shows; motion picture films featuring animation, action, adventure and comedy; computer storage devices, namely, high-speed storage subsystems for storage and backup of electronic data either locally and via a telecommunications network; downloadable game software for arcade video game machines, which is downloadable via an online communications network; downloadable and recorded video game software for consumer video game machines; downloadable and recorded game software for hand-held game machines; pre-recorded DVDs featuring animations, movies and television shows; headphones; earphones; cases for smartphones; covers for smartphones; protective films adapted for smartphones; covers for tablet computers; mouse pads; sleeves for laptops; accessories for mobile phones, namely, belt clips; Downloadable audio and video recordings featuring animated cartoons; downloadable digital media content featuring live show performances featuring music, theatrical plays or musical performances by computer terminals or mobile phones; recorded computer game programs for use with home video game machines, which are recorded on electronic circuits, magnetic tapes and disks, optical disks, read only memory (ROM) cartridges and other prerecorded computer media; prerecorded computer game programs for use with hand-held games with liquid crystal displays, which are recorded on electronic circuits, magnetic tapes and disks, optical disks, read only memory (ROM) cartridges, and other computer media; downloadable sports trading cards; fire blankets; downloadable printable crossword puzzles
Curtains of textile or plastic; textile tablecloths; household linen; towels; handkerchiefs; quilts; quilt covers; pillowcases; bed blankets; serviettes of textile; labels of cloth; woven textile goods for personal use, namely, cotton fabric; bed linen; covers for cushions; travelling rugs being lap robes; throws; fleece blankets; table napkins of textile; place mats of textile; coasters of textile; tablemats of textile; banners and flags, that are not made of paper, namely, textile banners and flags; wall hangings of textile; bed covers; Tenugui being Japanese cotton towels; mosquito nets; bedsheets; futon quilts; futon ticks, namely, unstuffed futon covers not of paper; bed blankets; unfitted seat covers of textile; table cloths, not of paper; draperies being thick drop curtains; fabrics for textile use; adhesive fabric for application by heat; sleeping bags; textile material, namely, textile fabrics for use in the manufacture of towels; knitted fabric; printed fabrics, namely, printed woven fabrics; plastic material being a substitute for fabrics, namely, plastic bunting; shower curtains of textile or plastic; fitted toilet lid covers of fabric; billiard cloth
Clothing for pets; carry-on bags; shoulder bags; school bags; travelling bags; pouches, namely, leather pouches, pouches of textile; boston bags; rucksacks; card cases, namely, credit card cases, business card cases; key cases; wallets; purses; communication ticket holders in the nature of leather ticket pouches; business card cases; unfitted vanity cases; umbrellas; walking sticks; canes; handles for canes and walking sticks; saddlery; packaging containers of leather for home and personal use; leather cases; handbags; trunks being luggage; suitcases; luggage tags; backpacks; vanity cases, not fitted
Providing meteorological information; design of video game machines, apparatus, and instruments, and parts and fittings therefor; graphic design; design, development and maintenance of computer programs and computer game programs; design, development and maintenance of computer software; design, development and maintenance of web sites; providing of Internet search engines that are accessible via homepages on the Interne and providing information related thereto; providing of Internet search engines for use in searching the homepages of Internet websites, and providing information related thereto; technological advice relating to the design of computers, automobiles and industrial machines; rental of computers; providing electronic computer programs, namely, online non-downloadable software for computer game and video game development; rental of memory storage space on a server used for social networking; software as a service (SAAS) services featuring software in the field of online gaming and arcade gaming; providing temporary use of non-downloadable computer software for use in remotely playing e-sports at e-sports events and for displaying broadcasts of e-sports events on handheld electronic devices; leasing and rental of computer hardware for use in connection with esports competitions; industrial design; computer programming; development of computer game software; recovery of computer data; monitoring of computer system operation by remote access; monitoring of telecommunication signals, namely, monitoring telecommunication computer systems that send signals to detect computer system breakdowns; providing the temporary use of online, non-downloadable computer programs on data networks, in the field of online gaming and arcade gaming; providing temporary use of non-downloadable computer software for use in playing and displaying e-sports events; providing temporary use of non-downloadable computer software to show e-sports competitions on video with graphics displays that accurately show live gamer play, statistics, and data in real time and with added virtual reality graphics; hosting the computer websites on a computer server for a global computer network ; computer graphics design services; providing information relating to computer graphic design