MY SHADE, MY STORY Trademark
Serial Number: 98145167
MY SHADE, MY STORY is a trademark filed by
ESTEE LAUDER INC.
on August 22, 2023. The trademark is classified under Class 3 (Cosmetics & Cleaning).
The application is currently no longer active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Stacey Foltz Stark The Estee Lauder Companies Inc.
110 E. 59th St., 11th Floor
Trademark Department
New York, NY 10012
United States
Trademark Details
Filing Date
August 22, 2023
Registration Date
Not Registered
Published for Opposition
April 9, 2024
Goods & Services
Cosmetics; Non-medicated skin care preparations
Filing History
ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Jul 6, 2026 MAB6
ABANDONMENT - NO USE STATEMENT FILED
Jul 6, 2026 ABN6
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 26, 2025 EXRA
SOU EXTENSION 3 GRANTED
Nov 26, 2025 EX3G
SOU EXTENSION 3 FILED
Nov 26, 2025 EXT3
SOU TEAS EXTENSION RECEIVED
Nov 26, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 15, 2025 EXRA
SOU EXTENSION 2 GRANTED
Jun 4, 2025 EX2G
SOU EXTENSION 2 FILED
Jun 4, 2025 EXT2
SOU TEAS EXTENSION RECEIVED
Jun 4, 2025 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 26, 2024 EXRA
SOU EXTENSION 1 GRANTED
Nov 26, 2024 EX1G
SOU EXTENSION 1 FILED
Nov 26, 2024 EXT1
SOU TEAS EXTENSION RECEIVED
Nov 26, 2024 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Jun 4, 2024 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Apr 9, 2024 NPUB
PUBLISHED FOR OPPOSITION
Apr 9, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 20, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 29, 2024 CNSA
ASSIGNED TO EXAMINER
Feb 28, 2024 DOCK
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 19, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jan 19, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jan 19, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 19, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 19, 2024 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Dec 5, 2023 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Dec 5, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Dec 5, 2023 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Dec 5, 2023 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Dec 5, 2023 COAR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 21, 2023 NWOS
NEW APPLICATION ENTERED
Aug 25, 2023 NWAP